This inaugural team is charged with developing content for communication on cosmetic science, innovation, supply chain, product and ingredient development and other relevant topics for the industry using NYSCC’s blog, Cosmetiscope and social media.
“We will elevate the NYSCC by improving our scientific offer, by giving a balance view of the industry from different angles but with a common strategy, by building more strategy behind events and communication, by increasing our network and therefore reaching out more,” Dell’Acqua told Happi.
The committee will work very closely with the editorial board of Cosmetiscope and NYSCC chairs for PR, social media and events to coordinate communications.
According to Marie Thadal of Coptis, chair 2017 NYSCC, the genesis of this new committee was “our desire to provide quality programs to our members. We don’t want to proceed with business as usual. Going forward, we want to ensure that we present in our monthly programs, at Suppliers’ Day and in publications, content that is on target, relevant—and without a doubt—necessary for our members to be successful in their current roles.”
NYSCC’s Suppliers’ Day is a must-attend event for the cosmetics industry. This year’s event drew nearly 9000 people from 27 countries to the Javits Center in New York City—a new venue as the show had outgrown its former location in Edison, NJ. NYSCC’s 2018 Suppliers’ Day is May 15-16, 2018 at the Javits Center. For more on NYSCC Suppliers' Day 2018, listen to the podcast.
The new team will also use news outlets, blogs and magazines to reach consumers and the general public outside the industry to divulge scientifically proved information and reduce the misinformation on cosmetics and cosmetic science. Further, the committee will reach out to academia to invite researchers at colleges and universities to speak at NYSCC events and to contribute as advisors on specific topics.