Ashland has introduced a unique aromatic for the personal care and cosmetics industry that also contributes to the preservation of end use products delivering multifunctional benefits including broad antimicrobial protection.


Conarom b aromatic is an effective solution that addresses the growing consumer demand for multifunctional and sustainable ingredients. The aromatic is based on naturally derived hops extract and nature identical phenylpropanol. It adds a gentle flowery-to-spicy fragrance to differentiate and impart additional allure to a formula. At levels ranging from 0.3 to 2%, it contributes to microbial stabilization by delivering broad antimicrobial protection as a secondary effect. Formulators will appreciate the liquid state, good formulation compatibility and broad pH applicability. Conarom b aromatic can be added to formulations at any phase of production when worked into products at ambient temperature. Typical uses include body and skin care emulsions, sun care, shampoo and body washes, conditioners and wet wipes.


More info: www.ashland.com