07.29.17
The “Plex Phenomenon” has swept the global hair care industry, resulting in myriad products focused on bond multiplying or re-bonding. Active Concepts has taken a proactive approach toward the latest technology that protects the hair, shifting the focus to protect the hair shaft through “ProBonding.”
According to the company, the ProCutiGen technology is a scientific breakthrough that is slated to shake the foundations of how we consider preventative hair care—repair beyond the bond. The ProCutiGen line of hair actives consists of bivalent cationic peptides that effectively self-assemble as a biomimetic cuticle on the hair. Each ProCutiGen active delivers a unique film on the hair to protect against chemical processes and retain style.
More info: http://activeconceptsllc.com
According to the company, the ProCutiGen technology is a scientific breakthrough that is slated to shake the foundations of how we consider preventative hair care—repair beyond the bond. The ProCutiGen line of hair actives consists of bivalent cationic peptides that effectively self-assemble as a biomimetic cuticle on the hair. Each ProCutiGen active delivers a unique film on the hair to protect against chemical processes and retain style.
More info: http://activeconceptsllc.com