Guests experienced various interactive elements from personalized lipgloss mixing at the gloss bar to a customized shopping bag with eye-catching patches. An on-site engraver provided customizable messages on lipstick cases while attendees filled their gift bags with colorful lip products.
“Walking into the new Smashbox Store is like walking into one of our L.A. sets at our studio. There’s so much to experience—it truly captures the imagination and inspiration that emanates from the studio,” said Davis Factor, Smashbox Cosmetics founder and photographer.
Later, the brand took over The Butcher’s Daughter restaurant. Guest and friends, including Angela Lindvall, Georgie Flores, Nicol Concilio, Christen Dominique, Casey Holmes, Mariale Marrero, Monika Blunder, Ashley Holm, Carly Russ, Joseph Matick and Collier Strong, dined on vegetarian-friendly hors d’oeuvres while sipping specialty drinks.