The For Life Program also recognizes the company’s contribution to local development, excellent working conditions and socially responsible certified production. Beraca’s Amazonian White Clay, the only Beraclay sourced from the Amazon region, has also been certified according to the control procedures of the Fair For Life Program for fair trade and responsible supply chains. This certification asserts that the company’s business model is oriented toward fair practices based on a fair pricing policy and a respectful dialogue with its suppliers.
Beraca has used a third party clinical testing facility to conduct placebo-controlled studies and prove the benefits of its clays for hair cuticle repair, hair color protection, acne and sebum reduction, and skin elasticity and firming.
The company’s clays have also been tested for their antioxidant activity, rheological behavior, thermogravimetry (TG) and cation exchange capacity (CEC). Each product features detailed technical information and specifications, including safety data sheets and heavy metal analysis. This allows manufacturers to assess their suitability for use in different cosmetic products. All Beraclays are hypoallergenic, highly stable colors, and are free of artificial dyes and pigments. They are currently marketed worldwide and available in stock in Brazil and the US, said the firm.