10.02.17
Diaper rash brand Boudreaux’s Butt Paste joined forces with Operation Shower to host a baby shower for nearly 50 expecting military moms and dads in Foxborough, MA. Operation Shower is a non-profit military organization that celebrates military families across the country by hosting baby showers for expecting military parents. The shower, which was held at the site of the PGA Tour’s Dell Technologies Golf Championship with support from Birdies for the Brave, was hosted by parenting lifestyle expert Rosie Pope, a longtime supporter of the Operation Shower cause.
To take its commitment to the military one-step further, Boudreaux’s Butt Paste also launched a social media promotion at the event to reach military parents across the country. The brand encouraged military parents to share a fun photo of their military baby using the hashtag #ButtPasteSalutesOffers to win a full-size sample of the Boudreaux’s brand popular Butt Paste tube, along with a special branded item.
“In the military, the families of service members serve too. That’s why Boudreaux’s Butt Paste was thrilled to partner with Operation Shower to show our gratitude to these courageous men and women for everything they do,” said Carol Bishop, director of pediatrics, cough, cold and household at Prestige Brands, which owns the brand. “These amazing families deserve to be recognized, and getting to meet them and share in the excitement surrounding the birth of their babies through this special shower was an honor for our brand.”
To take its commitment to the military one-step further, Boudreaux’s Butt Paste also launched a social media promotion at the event to reach military parents across the country. The brand encouraged military parents to share a fun photo of their military baby using the hashtag #ButtPasteSalutesOffers to win a full-size sample of the Boudreaux’s brand popular Butt Paste tube, along with a special branded item.
“In the military, the families of service members serve too. That’s why Boudreaux’s Butt Paste was thrilled to partner with Operation Shower to show our gratitude to these courageous men and women for everything they do,” said Carol Bishop, director of pediatrics, cough, cold and household at Prestige Brands, which owns the brand. “These amazing families deserve to be recognized, and getting to meet them and share in the excitement surrounding the birth of their babies through this special shower was an honor for our brand.”