10.02.17
Rihanna, in partnership with LVMH’s Kendo Brands, has rolled out Fenty Beauty, in an unprecedented 1,600 stores across 17 countries—all in one day. Fenty Beauty, according to Kendo, redefines the rules with light-as-air formulas that love to be layered, in a global lineup of shades designed for all. Rihanna was inspired to create Fenty Beauty after trying to find products that worked across all skin types and tones.
With the superstar’s mandate of inclusivity, Fenty Beauty offers a wide range of products for traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. The 91-SKU line, which includes 40 shades of Pro Filt’r Soft Matte Longwear Foundation; one universal Pro Filt’r Instant Retouch Primer; 30 magnetic Match Stix Skinsticks (in matte and shimmer finishes to contour, correct, conceal, highlight and blush); six cream-powder hybrid Killawatt Freestyle Highlighters for face and eyes; Invisimatte Blotting Powder and Paper; a universal lip gloss known as Gloss Bomb; and a variety of application tools.
Three makeup artists have been selected to represent Fenty Beauty around the world—James Kaliardos (resident artist), and Priscilla Ono and Hector Espinal (global makeup artists).
The line is sold at Sephora, Sephora.com and FentyBeauty.com
With the superstar’s mandate of inclusivity, Fenty Beauty offers a wide range of products for traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. The 91-SKU line, which includes 40 shades of Pro Filt’r Soft Matte Longwear Foundation; one universal Pro Filt’r Instant Retouch Primer; 30 magnetic Match Stix Skinsticks (in matte and shimmer finishes to contour, correct, conceal, highlight and blush); six cream-powder hybrid Killawatt Freestyle Highlighters for face and eyes; Invisimatte Blotting Powder and Paper; a universal lip gloss known as Gloss Bomb; and a variety of application tools.
Three makeup artists have been selected to represent Fenty Beauty around the world—James Kaliardos (resident artist), and Priscilla Ono and Hector Espinal (global makeup artists).
The line is sold at Sephora, Sephora.com and FentyBeauty.com
