10.02.17
Target is expanding its K-Beauty range with new Glow Studio for Target, created by K-beauty expert Glow Recipe.
“K-Beauty is one of the fastest growing categories in premium skin care at Target, and this fall, we’re continuing to add newness to our assortment with the launch of Glow Studio for Target, a collection developed alongside the seasoned K-Beauty experts from the e-commerce site Glow Recipe,” said Mark Tritton, executive vice president and chief merchandising officer at Target. “This Target-exclusive collection allows our guests to effortlessly incorporate K-Beauty products into their beauty regimen, all for an incredible price. It’s also another great example of how we’re partnering with digital brands who are experts in their field to curate a selection of compelling products conveniently for our guests at Target.”
The Glow Studio for Target collection features exclusive four-step routine kits that simplify the typical 10-step K-Beauty regimen into a more user-friendly experience. The collection will also introduce Whamisa by Glow Recipe, a Target-exclusive line of green and chai tea recipe skin care products, as well as products from Make P:rem and LJH, both popular and highly recommended K-Beauty brands.
“K-Beauty is one of the fastest growing categories in premium skin care at Target, and this fall, we’re continuing to add newness to our assortment with the launch of Glow Studio for Target, a collection developed alongside the seasoned K-Beauty experts from the e-commerce site Glow Recipe,” said Mark Tritton, executive vice president and chief merchandising officer at Target. “This Target-exclusive collection allows our guests to effortlessly incorporate K-Beauty products into their beauty regimen, all for an incredible price. It’s also another great example of how we’re partnering with digital brands who are experts in their field to curate a selection of compelling products conveniently for our guests at Target.”
The Glow Studio for Target collection features exclusive four-step routine kits that simplify the typical 10-step K-Beauty regimen into a more user-friendly experience. The collection will also introduce Whamisa by Glow Recipe, a Target-exclusive line of green and chai tea recipe skin care products, as well as products from Make P:rem and LJH, both popular and highly recommended K-Beauty brands.