• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Stepping into the Spotlight for 2021

    The Independent Beauty Association Supports Sensible Reform

    Essential Workers

    A Clean Commitment

    Deliver & Delight
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    P&G, L'Oréal & Amorepacific Make News at CES

    Three Form Vertical Beauty Alliance

    Amyris Named a Top Social & Environmental Impact Company

    L'Oréal Bans Animal Hair in Brushes

    Ashland Launches Antaron ECo Gel
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    9. Coty

    32. OPI

    2. L’Oréal

    2. Colgate-Palmolive

    22. Pierre Fabre
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    P&G, L'Oréal & Amorepacific Make News at CES

    Amyris Named a Top Social & Environmental Impact Company

    Coming Clean About Clean Beauty

    Isosorbide Di-(Linoleate/Oleate) Treats Xerotic Pruritic Skin

    Nu Skin Launches ‘Clean’ Formula Line
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    P&G, L'Oréal & Amorepacific Make News at CES

    Three Form Vertical Beauty Alliance

    Amyris Named a Top Social & Environmental Impact Company

    L'Oréal Bans Animal Hair in Brushes

    Coming Clean About Clean Beauty
    Lab Equipment
    Mixing
    Packaging
    Testing

    Three Form Vertical Beauty Alliance

    Logo Design Trends for 2021 & Beyond

    Coming Clean About Stink

    Henkel Reaches Sustainable Packaging Milestone

    Ross Designs Mixer for Increased Shear
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Jeen International

    Ashland

    Vantage Specialty Ingredients

    Siltech Corporation

    Sabinsa Cosmetics, a division of Sabinsa Corporation
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Eurotrends

    Co-Washes and Shampoos Must Co-Exist in Europe

    ...

    Related CONTENT
    • Amyris Named a Top Social & Environmental Impact Company
    • Splat Adds First Permanent Color
    • Oribe Hair Care Redesigns Styling Crème
    • Aveda Goes Vegan
    • Helen of Troy Re-Signs Revlon
    Imogen Matthews, Consultant10.02.17
    European women like to wear their hair in natural styles; it’s a preference that is creating demand for natural hair care formulations and is also opening up the way for co-wash products that some consumers believe are gentler on their hair. Meanwhile, the crossover with skin care continues, with new micellar hair care products arriving on the market and treatment primers to help speed up drying time.


    According to Kantar Worldpanel, most European women use shampoo, whereas men are more likely to use shower gel for all-over convenience. European men do, however, wash their hair on average more often than women, but very few use a conditioner.


    While shampoo penetration is fairly uniform across Europe, there are large variations in conditioner usage, with only 29% of women using these formulas in France, compared to 48% in Italy and Spain, and rising to 64% in Great Britain. While 86% of women wash their hair weekly, this is the lowest percentage in Europe, which peaks in Poland at 93%.


    The reasons women use a conditioner varies by European country, though it is primarily to moisturize, make hair softer, easier to style/comb and to add shine. In France, Germany and Poland damage repair is important and strengthening is also very important in Poland. These differences suggest that brand messaging needs to take specific benefits into account across different countries—multi-benefit hair care products have strong potential among consumers looking for more from their products.


    Co-Wash Is a Natural Niche

    The trend for co-wash in hair care is triggered by consumers looking to avoid skin irritants such as sodium lauryl sulfate, the main cleanser found in the majority of shampoos. These ingredients are thought to damage vulnerable hair types such as curly hair. According to GlobalData’s Q1 2017 global consumer survey, 41% of European consumers say they pay a high amount of attention to ingredients used in beauty or grooming products.


    “Despite being available on the market for several years, co-wash products still constitute a niche area in Europe,”  noted Irene Bi, associate analyst, GlobalData.


    L’Oréal Elvive Extraordinary Oil Curl Nourishment Cleansing Conditioner from the UK is one example that is tailored to curly/Afro hair and is said to leave defined curls that are manageable throughout the day. Mintel has noted that L’Oréal has been the most active in the area of co-wash with L’Oréal Professionnel Série Expert Cleansing Conditioner, Elvive Low Shampoo Gentle Cleansing Creams in a number of markets, and Garnier Ultra Doux Le Low Shampoo (Belgium). Mintel has also noted the launch of lightweight cleansers, including Hairstory’s New Hair New Wash in France, which is billed as “detergent free.“


    European consumers generally have a positive perception of natural ingredients and it is the top reason for choosing one brand over another, according to GlobalData research. A further 55% of Europeans find botanical actives effective in a beauty/grooming product.


    “This drives the trend towards botanical/plant hair care formulations, especially those using food ingredients, to boost their natural, safe and ‘better for you appeal,’” states Bi.


    An example is UK Botanicals Fresh Care Leave-In Conditioner, formulated with coriander, soya and coconut oils.


    NPD Borrows from Skin Care

    Andrew McDougall, global analyst, Mintel, has observed another trend in shampoos that is linked to skin care.


    “Emerging micellar hair care products which blur with skin care are also likely to expand and appeal to consumers, especially women who are already familiar with gentle micellar facial cleansers,” he explains. “In hair care, micellar shampoos can be aimed to women who color their hair, by targeting dirt and impurities whilst retaining the color.”


    Furthermore, McDougall has observed that women’s engagement with hair washing is notable in Europe, with over 40% in Spain and Italy shampooing their hair twice in the same wash.


    “Brands can tap into this by developing variants with different levels of cleansing, such as light, medium, strong. For example, a higher-cleansing formula for a second wash or a high cleansing formula can be positioned as ideal for removing sweat after exercise or for use after visiting a highly polluted area,” he suggests. “The active beauty and pollution-proof trends are ones which we are seeing affect the whole category.”


    The trend for protecting against pollution and UV began in East Asia where pollution is high, and has migrated West. According to GlobalData’s Q3 global survey, 2016, just over half of European consumers are very or extremely concerned with the impact of pollution on health and appearance. Recent anti-pollution hair care launches include Bionsen Purifying Shampoo from Hungary containing zinc to help remove impurities and residues from pollution, styling products and smoke. Sooa Soin des Cheveaux Hair Mask for Colored Hair and Locks from France has pro-vitamin B5 and an anti-UV solar filter.


    Another hair care concern which has links to skin care is care for the scalp, with new launches aimed at addressing issues such as itchy scalp, blocked hair follicles and hair growth. Petrole Hahn Anti-Dandruff Shampoo from France, contains zinc pyrithione and eucalyptus to soothe the scalp and calm itching. Lee Stafford Hair Growth Scalp Scrub from the UK is designed to exfoliate the scalp, unblock hair follicles and increase root productivity to help hair grow longer. One of its claims is based on its “pro-growth complex” for hair that never grows past a certain length.


    Blow-dry Treatment Primers

    Blow-drying is part of the daily grooming regime for many European women who are looking for ways to speed up the process while protecting the hair. The new wave stylers are described as treatment primers and include VO5 Express Primer Spray from the UK, which provides 230° heat protection and helps to detangle hair and reduce flyaways. Redken Pillow Proof Blow Dry Express Treatment Primer claims to speed up drying time, while also making colored hair visibly less damaged. Another launch spotted by Mintel is the KMS California Free Shape Quick Blow Dry product that claims to reduce drying time by 50%.


    European consumers are wising up to what goes into their hair care products and this is paving the way for new innovative ways with traditional formulations. There are bound to be many more on the horizon.



    Imogen Matthews
    Headington, Oxford UK
    Tel: +44 1865 764918

    Imogen Matthews is a respected consultant, journalist and researcher focusing on trends in the beauty industry. She regularly contributes to many of the world’s foremost beauty trade titles. Every year in April, she publishes The Premium Market Report, focusing on trends in the UK premium beauty markets.
    www.thepremiummarketreport.com
    Related Searches
    • gel
    • formulations
    • damage
    • spray
    Related Knowledge Center
    • Hair Care
    Suggested For You
    Amyris Named a Top Social & Environmental Impact Company Amyris Named a Top Social & Environmental Impact Company
    Splat Adds First Permanent Color Splat Adds First Permanent Color
    Oribe Hair Care Redesigns Styling Crème Oribe Hair Care Redesigns Styling Crème
    Aveda Goes Vegan Aveda Goes Vegan
    Helen of Troy Re-Signs Revlon Helen of Troy Re-Signs Revlon
    Inolex Wins CAFFCI Award Inolex Wins CAFFCI Award
    Function of Beauty Enters Target Function of Beauty Enters Target
    R+Co Branches Out with Bleu Hair Care R+Co Branches Out with Bleu Hair Care
    Dr. Wolff USA Launches Haircare Products in US Dr. Wolff USA Launches Haircare Products in US
    SCC Virtual Annual Meeting SCC Virtual Annual Meeting
    Combe Increases Stake in Virtue Labs Combe Increases Stake in Virtue Labs
    Function of Beauty Sees $150 Million Investment Function of Beauty Sees $150 Million Investment
    Repairing Shampoo Bar Repairing Shampoo Bar
    This Clean Beauty is for The Dogs This Clean Beauty is for The Dogs
    Clean Beauty Rises at Grove Collaborative Clean Beauty Rises at Grove Collaborative

    Related Eurotrends

    • Functional Ingredients | Hair Care | Packaging | Surfactants
      It’s Time to Rebuild the Hair Care Market

      It’s Time to Rebuild the Hair Care Market

      ...
      Imogen Matthews, Consultant 10.06.20

    • Actives | Functional Ingredients | Hair Care | Skin Care

      Why More Europeans Take To Beauty Supplements

      Joining the more traditional hair and nails supplementation are effervescents, liquids and gummies that are more pleasurable to take than tablets.
      Imogen Matthews, Consultant 09.03.20

    • Hair Care | Skin Care
      Coronavirus Puts Damper on Green Product Sales

      Coronavirus Puts Damper on Green Product Sales

      ...
      Imogen Matthews, Consultant 08.03.20


    • Color Cosmetics | Hair Care | Personal Cleansers | Skin Care

      Inclusive Beauty Trend Drives Makeup Sales

      ...
      Imogen Matthews, Consultant 11.01.19

    • Functional Ingredients | Hair Care | Surfactants
      Consumers Expect More from Hair Care Formulas

      Consumers Expect More from Hair Care Formulas

      ...
      Imogen Matthews, Consultant 10.01.19

    • Functional Ingredients | Hair Care | Personal Cleansers | Skin Care

      Green & Sustainable Beauty Gains a Following in Europe

      ...
      Imogen Matthews, Consultant 08.02.19


    • Actives | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care

      Enjoying the Spa Experience When and Where You Want It

      ...
      Imogen Matthews, Consultant 09.03.18

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care | Testing

      The Young and The Restless Drive Demand for Natural

      ...
      Imogen Matthews, Consultant 08.03.18

    • Hair Care | Personal Cleansers | Skin Care | Sun Care

      Boys Still Love Their Beards... and More Grooming Trends

      ...
      Imogen Matthews, Consultant 03.01.18


    • Functional Ingredients | Hair Care | Personal Cleansers | Skin Care

      A Healthy Approach To Natural and Organic

      ...
      Imogen Matthews, Consultant 08.01.17

    • Functional Ingredients | Hair Care | Pigments

      No Bad Hair Days For Europeans

      ...
      Imogen Matthews, Consultant 10.03.16

    • Functional Ingredients | Hair Care | Polymers | Surfactants

      Europeans Add Extra Steps To Their Hair Care Routine

      ...
      Imogen Matthews, Consultant 10.01.15


    Trending
    • Amyris Named A Top Social & Environmental Impact Company
    • Formulating Liquid Laundry Detergents
    • Reusables For Consumables In The Pandemic And Beyond
    • Maybelline Unveils 'Sky High' Mascara
    • Interparfums SA To Buy Paris HQ Office
    Breaking News
    • P&G, L'Oréal & Amorepacific Make News at CES
    • Three Form Vertical Beauty Alliance
    • Amyris Named a Top Social & Environmental Impact Company
    • L'Oréal Bans Animal Hair in Brushes
    • Ashland Launches Antaron ECo Gel
    View Breaking News >
    CURRENT ISSUE

    January 2021

    • Stepping into the Spotlight for 2021
    • The Independent Beauty Association Supports Sensible Reform
    • Essential Workers
    • A Clean Commitment
    • Deliver & Delight
    • Reusables for Consumables In the Pandemic and Beyond
    • A Rebound for Beauty
    • Beauty Brands Must Prepare for a 'Decade of the Home'
    • A Societal Shift
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Brown Fat Associated with Reductions in Chronic Disease Risk
    NIH Study Identifies Antibacterial Properties in Taurine
    NSF Begins New Certification Program
    Coatings World

    Latest Breaking News From Coatings World

    Zeppelin Acquires MTI Mischtechnik
    Ezio Braggio Joins ChemQuest Europe
    IFS Coatings Announce Carbon Offset Program
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Optimize EP Launches CaRM Cardiac Device Data Management Platform
    U.S. TAVR Market Projected to Reach Nearly $5 Billion by 2030
    FDA Clears Canon Medical's Compressed SPEEDER for 3D Exams on 1.5T MR
    Contract Pharma

    Latest Breaking News From Contract Pharma

    KORSCH, MEDELPHARM Partner on R&D Equipment Portfolio
    Frontage Bolsters Clinical Services Capabilities
    Sanofi Unveils EUROAPI as Name of New European API Company
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Neenah to Host Packaging Webinar for Printers
    W.S. Badger is Named a ‘150 Top Impact Company’
    Mana Products, Meiyume and RPG Form The Vertical Beauty Alliance
    Happi

    Latest Breaking News From Happi

    A Surge in Interest for Supplements & Vitamins
    P&G, L'Oréal & Amorepacific Make News at CES
    Three Form Vertical Beauty Alliance
    Ink World

    Latest Breaking News From Ink World

    dar-tech, inc. Becomes U.S. Midwestern Distributor for ZS Interpolymer
    Techkon USA, Konica Minolta Partner
    Alon Bar-Shany Appointed Chairman of Highcon Board
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Exhibitor registration opens for virtual.drupa
    FTA planning in-person Forum & INFOFLEX
    Fortis Solutions Group achieves SGP certification
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Shemesh Adds U.S. Headquarters
    TZMO USA, Special Needs Group Form Partnership
    BAHP Announces 2021 Officers, Board of Directors
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Rapid Recovery Protocol Can Lead to Increased Range of Motion After TKA
    Boston Scientific Releases WaveWriter Alpha Spinal Cord Stimulators in U.S.
    New Chief Clinical Officer on Board at IncludeHealth
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Roadsimple Modernizes Warehouse Ops with Zebra Technologies
    Toppan Announces 2050 Environmental Vision
    SOI Industry Consortium Joins SEMI as Strategic Association Partner

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login