12.01.17
UNITED KINGDOM: Mother Dirt’s biome-friendly product line is now available in the EU and UK online at motherdirt.com and exclusively through the retail locations of Content Beauty & Wellbeing in London and all Whole Foods UK locations.
Mother Dirt says its expansion into the EU is representative of the quick growth of this expanding category in skin care and personal care. With more health-conscious decision-making consumers in the marketplace, the European probiotic market alone is projected to exceed $20 billion by the end of 2024. This is in line with rising awareness of the downsides of over-cleaning and antibacterial wash products, culminating recently in the United States FDA ban on over-the-counter use of triclosan, according to the company.
“We’ve seen a high demand from the European audience since we launched in the US two years ago, and have been eager to bring those consumers a product line developed to support the skin’s microbiome,” said Jasmina Aganovic, president of Mother Dirt. “People are starting to realize that our skin, like our gut, needs a balance of good bacteria to be healthy.”
Mother Dirt says its expansion into the EU is representative of the quick growth of this expanding category in skin care and personal care. With more health-conscious decision-making consumers in the marketplace, the European probiotic market alone is projected to exceed $20 billion by the end of 2024. This is in line with rising awareness of the downsides of over-cleaning and antibacterial wash products, culminating recently in the United States FDA ban on over-the-counter use of triclosan, according to the company.
“We’ve seen a high demand from the European audience since we launched in the US two years ago, and have been eager to bring those consumers a product line developed to support the skin’s microbiome,” said Jasmina Aganovic, president of Mother Dirt. “People are starting to realize that our skin, like our gut, needs a balance of good bacteria to be healthy.”