Jet.com has officially launched its new brand, Uniquely J, which has 50 products across several categories including plant-based cleaning products and laundry. The products all boast modern packaging designed by artists Jet.com partnered with from around the world.


“We’re excited to introduce Uniquely J to consumers, confident that they’ll embrace the products and soon begin to consider them essential to their day-to-day shopping,” said Liza Landsman, president of Jet.com.  “Uniquely J is not just Jet.com’s entry into the private brands space, it also furthers our efforts to serve the metropolitan consumer with a select assortment of premium products while also offering them a great shopping experience.”


Products include all-purpose cleaner and wipes in lemon thyme basil scent and 2x strength sport and regular laundry detergents in bamboo cedar and lavender white tea fragrance scents.


“Uniquely J was created to make it easier for busy consumers to get their everyday essentials without having to give up the things they care about. With Uniquely J, we want to eliminate the tradeoffs consumers face; the purchase decision becomes an easy one when each product offers the trifecta of quality, style and value,” added Dan Hooker, general manager, private brands, Jet.com and Walmart ecommerce.