“CandlePower celebrates the power of scented candles to transform spaces and transport our consumers. We’ve taken some of the scents our shoppers love the most like Balsam & Cedar and built a way for them to experience it in an entirely new light,” said Hope Margala, CEO of Home Fragrance, Newell Brands.
CandlePower includes WoodWick and Chesapeake Bay Candles, which are in the Yankee Candle family of brands. The pop-up shop will also feature a personalization lab for shoppers to customize their own Yankee Candle by selecting a candle style, fragrance and personal photo to adorn the label.
The Scent Test Bar allows shoppers to uncover a fragrance based on personality type and to test their knowledge of Yankee Candle scents. Shoppers can select a gift from the Museum Store, which features a wall of more than 100 iconic candles from the three brands. A gifting station is available to wrap and ship gifts.
To celebrate the pop-up, Yankee Candle, WoodWick and Chesapeake Bay Candles have launched four limited-edition, New York City themed fragrances which are available for purchase at the CandlePower store or online at www.candlepowernyc.com.
The shop will be open until Jan. 3, 2018.