12.01.17
ybf (your best friend) beauty is entering select Kohl’s stores in Spring 2018. “ybf beauty has proven sell-through and tremendous growth potential,” said ybf beauty president Brian Robinson. “The brand has a devoted fan base, currently concentrated in the TV shopping arena. However, since acquisition in mid-2016, we began building plans for retailer expansion specifically within brick and mortar. We are looking forward to a successful partnership with Kohl’s.”