The award was presented to Carsten Jaeger, global marketing director, AAK Personal Care, at a reception in Paris.
“AAK leads the way in developing sustainable, innovative and technologically-advanced shea-based ingredients for the beauty industry, opening up new opportunities for both cosmetic formulators and the women in West Africa who rely on shea for an income,” said Jaeger.
The AAK direct sourcing program operates in Burkina Faso and Ghana. It provides more than 115,000 local shea-collecting women with access to pre-financing, education and logistical support. The initiative delivers better working conditions and improved livelihoods for participating women, empowering them to make positive choices that contribute to the socio-economic development of the wider population, as well as enhancing the quality and securing future supplies of shea.
“AAK is a deserved winner of the Sustainability Pioneer Award for its work on sustainable sourcing of shea,” said Amarjit Sahota, president of Ecovia Intelligence and organizer of the Sustainable Beauty Awards. “By working directly with the women in West Africa, the company is creating positive social impacts whilst developing sustainable ingredients.”