Essence by Clariant breaks formulation and market conventions in personal care products with the absence of controversial ingredients. All Essence formulations are made without using parabens, formaldehyde donor, MIT/CMIT, sulfates, betaines, silicones, petrolatum or mineral oil.
“Consumers are demanding the luxury experiences they love without the use of certain ingredients,” said Vincent Gass, head of marketing at Clariant Business Unit Industrial & Consumer Specialties (BU ICS). “Essence by Clariant shows formulators and brand owners the possibilities to go “free-from” and give consumers something they haven’t experienced before.”
There is an extensive line of products, each one inspired by the consumer insights of Clariant’s BeautyForward trend guide and incorporating natural ingredients. The Essence by Clariant range features a crystal clear shampoo, a hydrating hair mask, makeup serum, face cream, hand foam, shaving foam and diaper cream, in addition to the five “hero” products. For example, the range includes Amazonian Exfoliating Cleansing Powder, a waterless formulation that transforms quickly to a rich and creamy lather with just a little bit of water; Avocado Ageless Bounce Cream, which features a patented ingredient, Aristofle BLV, Omegas 6 and 9 and phytosterols from Plantasens Avocado Serum; Energizing Scalp Tonic is billed as the next evolution of dry shampoo and is designed specifically for men; and Every Which Way Refreshing Men’s Powder Cleanser, a powder cleanser for face and beard.
According to Gass, with Essence by Clariant, “we’ve broken formulation and market conventions and used only consumer-friendly ingredients to create market-ready products capable of offering new beauty experiences and sparking emotions.”
More info: www.clariant.com/essence