01.04.18
Prose, a fresh and custom-made hair care products line co-created by hair professionals, is launching now and the New York-based company has announced a $5.2 million Series A funding round led by Forerunner Ventures with participation from Correlation Ventures. This brings Prose’s total funding to $7 million, which includes capital from early investors including Lerer Hippeau Ventures, Maveron, ISAI and Red Sea Ventures.
The Prose line includes shampoo, conditioner and hair mask freshly made-to-order in New York City.
The brand was founded by a team of former L’Oréal and Phyto executives with 40 years of combined experience in beauty, science and technology. The team includes CEO Arnaud Plas, R&D Advisor Catherine Taurin, CTO Nicolas Mussat and VP-Product Development Paul Michaux.
Funds from the Series A will be used to continue building Prose’s US team of seasoned industry professionals with global expertise. Capital will also be used to amplify the brand’s scientific research on utilizing artificial intelligence in its hair and scalp diagnostic process and further engineer its distribution platform as the service scales.
“With an experienced group of investor partners by our side, we’re thrilled to be able to build Prose and offer a true and unique salon-quality experience,” said Plas. “We’re reinventing the way that stylists retail products by enabling them to co-create the unique hair care solutions that their clients need. With Prose, salons and stylists can now grow sustainable retail businesses with made-to-order products that can’t be found elsewhere.”
“The team at Prose is in a unique position to unveil the discord between salons and manufacturers of traditional hair care brands.” said Kirsten Green, founder and managing director of Forerunner Ventures. “Traditional professional quality products, which have been commoditized, can now regain their value through the power of custom-made. With a proven track record of excellence, Arnaud, Paul, Nicolas, and Catherine bring years of expertise to reinvent the US market.”
More info: www.prosehair.com
The Prose line includes shampoo, conditioner and hair mask freshly made-to-order in New York City.
The brand was founded by a team of former L’Oréal and Phyto executives with 40 years of combined experience in beauty, science and technology. The team includes CEO Arnaud Plas, R&D Advisor Catherine Taurin, CTO Nicolas Mussat and VP-Product Development Paul Michaux.
Funds from the Series A will be used to continue building Prose’s US team of seasoned industry professionals with global expertise. Capital will also be used to amplify the brand’s scientific research on utilizing artificial intelligence in its hair and scalp diagnostic process and further engineer its distribution platform as the service scales.
“With an experienced group of investor partners by our side, we’re thrilled to be able to build Prose and offer a true and unique salon-quality experience,” said Plas. “We’re reinventing the way that stylists retail products by enabling them to co-create the unique hair care solutions that their clients need. With Prose, salons and stylists can now grow sustainable retail businesses with made-to-order products that can’t be found elsewhere.”
“The team at Prose is in a unique position to unveil the discord between salons and manufacturers of traditional hair care brands.” said Kirsten Green, founder and managing director of Forerunner Ventures. “Traditional professional quality products, which have been commoditized, can now regain their value through the power of custom-made. With a proven track record of excellence, Arnaud, Paul, Nicolas, and Catherine bring years of expertise to reinvent the US market.”
More info: www.prosehair.com
