01.04.18
The Red Door by Elizabeth Arden: appointed Elizabeth R. Whitman as its president. Whitman joined The Red Door in November 2015, following the company’s acquisition of Manicube, the in-office beauty service company Whitman co-founded in 2012.
In the last two years, Whitman has been instrumental in driving the company’s omnichannel strategy with the launch of two new divisions: Events by The Red Door and The Red Door At Work, which both integrate Manicube’s innovative technology platform, mobile protocols and operational logistics. In addition, Whitman assumed the chief marketing officer position in August 2016, overseeing marketing, technology, corporate sales and retail.
The company has since repositioned The Red Door Salon & Spa brand and upgraded its web presence to more effectively engage with consumers. The newly updated thereddoor.com features an easy-to-navigate design and booking platform and introduces The Tease, a blog weaving on-trend content into the narrative of The Red Door’s 100-year heritage.
As president, Whitman will assume responsibility for operations, design and construction and human resources. She will also oversee The Red Door’s advanced training and education programs.
Whitman held previous positions at American Express and Quidsi, an e-commerce company acquired by Amazon. She also has ties to the start-up world, having founded two businesses and currently advising female-founded entrepreneurs. She graduated from Harvard University and received an MBA from Harvard Business School.
In the last two years, Whitman has been instrumental in driving the company’s omnichannel strategy with the launch of two new divisions: Events by The Red Door and The Red Door At Work, which both integrate Manicube’s innovative technology platform, mobile protocols and operational logistics. In addition, Whitman assumed the chief marketing officer position in August 2016, overseeing marketing, technology, corporate sales and retail.
The company has since repositioned The Red Door Salon & Spa brand and upgraded its web presence to more effectively engage with consumers. The newly updated thereddoor.com features an easy-to-navigate design and booking platform and introduces The Tease, a blog weaving on-trend content into the narrative of The Red Door’s 100-year heritage.
As president, Whitman will assume responsibility for operations, design and construction and human resources. She will also oversee The Red Door’s advanced training and education programs.
Whitman held previous positions at American Express and Quidsi, an e-commerce company acquired by Amazon. She also has ties to the start-up world, having founded two businesses and currently advising female-founded entrepreneurs. She graduated from Harvard University and received an MBA from Harvard Business School.