As we went to press, Colgate-Palmolive agreed to acquire PCA Skin and EltaMD in two separate transactions. Terms of the deals weren’t disclosed, but industry estimates put combined sales of the two companies at $100 million. It’s all part of Colgate’s strategy to focus on its higher-margin oral care, personal care and pet nutrition businesses. More precisely, the acquisitions enable Colgate to enter the professional skin care category where Colgate hopes to leverage the expertise it has in the professional oral care space.
No matter what the M&A activity, Mintel says four trends will drive the global beauty market in 2018: Biotechnology, Personalized Beauty, Look Good and Feel Good, and Customized Shopping.
Many entrepreneurs are tapping into these trends when launching their own lines of cleansers, cosmetics and conditioners. This month, Melissa Meisel looks at some of the leading beauty startups and how they’re shaking up the industry. Learn more about companies like Wander Beauty, Riddle Oil and Stowaway Cosmetics click here. But before you get the urge to break out and create your own cosmetics line, be sure to read FDA Is Getting Personal. After all, the last thing an entrepreneur can afford is ending up on FDA’s radar.
It’s shaping up to be another interesting year for the global household and personal products business. And yet, the question remains, will a stronger global economy translate into bigger gains for our industry?