02.01.18
IRI has announced plans for the 15th annual 2018 IRI Growth Summit, a world-class conference that offers opportunities for attendees to connect and engage with the best and brightest in today’s evolving marketplace. The conference attracts visionaries and leaders from the world’s top CPG manufacturers, retailers and media agencies, as well as IRI’s extensive partner ecosystem, and will take place April 16-18, 2018, at the Wynn Las Vegas.
With an ever-changing marketplace, growing number of advertising channels and continuously evolving consumer needs, it is becoming more difficult to catch up.
“As competition in the marketplace continues to grow, it is more important than ever that companies are doing what they can to stay one step ahead in order to meet the needs of today’s increasingly discerning consumer,” said IRI chief marketing officer John McIndoe. “The 2018 Summit is a must-attend for those wanting insights that propel their brands and their businesses.”
Conference speakers will include: Andrew Appel, president and CEO, IRI; Stuart Aitken, group VP, Kroger, and CEO, 84.51°; Jeremy Gutsche, author and CEO, Trend Hunter; F. Paul Hetterich, EVP and president, Constellation Brands Beer Division; Eric Reynolds, chief marketing officer, Clorox; Jennifer Saenz, CMO, Frito-Lay North America; Stan Sthanunathan, EVP, consumer and market insights, Unilever; and Kevin Turner, vice chairman and senior advisor, Albertsons.
They will explore topics such as leveraging comprehensive data assets for consumer-centric marketing; the latest opportunities in e-commerce; 21st century media planning, activation and campaign measurement strategies; how to use essential new approaches to retailer/manufacturer collaboration; and using predictive analytics and artificial intelligence to stay ahead, among others.
More info: IRI Growth Summit, www.iriworldwide.com
With an ever-changing marketplace, growing number of advertising channels and continuously evolving consumer needs, it is becoming more difficult to catch up.
“As competition in the marketplace continues to grow, it is more important than ever that companies are doing what they can to stay one step ahead in order to meet the needs of today’s increasingly discerning consumer,” said IRI chief marketing officer John McIndoe. “The 2018 Summit is a must-attend for those wanting insights that propel their brands and their businesses.”
Conference speakers will include: Andrew Appel, president and CEO, IRI; Stuart Aitken, group VP, Kroger, and CEO, 84.51°; Jeremy Gutsche, author and CEO, Trend Hunter; F. Paul Hetterich, EVP and president, Constellation Brands Beer Division; Eric Reynolds, chief marketing officer, Clorox; Jennifer Saenz, CMO, Frito-Lay North America; Stan Sthanunathan, EVP, consumer and market insights, Unilever; and Kevin Turner, vice chairman and senior advisor, Albertsons.
They will explore topics such as leveraging comprehensive data assets for consumer-centric marketing; the latest opportunities in e-commerce; 21st century media planning, activation and campaign measurement strategies; how to use essential new approaches to retailer/manufacturer collaboration; and using predictive analytics and artificial intelligence to stay ahead, among others.
More info: IRI Growth Summit, www.iriworldwide.com