02.01.18
UNITED KINGDOM: David Beckham has unveiled his new global grooming brand, House 99. The range, which was created by Beckham in partnership with L’Oréal Luxe, was set to launch in the UK, exclusively at Harvey Nichols, on Feb. 1, and will roll out to other British retailers, and in 19 countries, starting March 1.
Driven by this desire to revolutionize society’s take on grooming as part of modern masculinity, House 99 was built with the ambition to offer exceptional innovative formulas to men who are not afraid to explore their own unique style and express their identity, according to Beckham.
Merging Beckham’s legacy of new looks with British barbershop culture and applying the technical expertise of L’Oréal Luxe labs, the House 99 product line has been carefully engineered during the past two years to create an all-new grooming brand. The range includes diverse solutions for all hair and skin types.
There are 21 SKUs in the line including Seriously Groomed Beard & Hair Balm, Smooth Back Shaping Pomade, Greater Look Face Moisturizer and Bold Statement Tattoo Body Moisturizer SPF30.
Beckham reportedly played an active role in every element of developing his brand, from testing in the L’Oréal Luxe labs to picking product names, fragrances and logo designs.
Driven by this desire to revolutionize society’s take on grooming as part of modern masculinity, House 99 was built with the ambition to offer exceptional innovative formulas to men who are not afraid to explore their own unique style and express their identity, according to Beckham.
Merging Beckham’s legacy of new looks with British barbershop culture and applying the technical expertise of L’Oréal Luxe labs, the House 99 product line has been carefully engineered during the past two years to create an all-new grooming brand. The range includes diverse solutions for all hair and skin types.
There are 21 SKUs in the line including Seriously Groomed Beard & Hair Balm, Smooth Back Shaping Pomade, Greater Look Face Moisturizer and Bold Statement Tattoo Body Moisturizer SPF30.
Beckham reportedly played an active role in every element of developing his brand, from testing in the L’Oréal Luxe labs to picking product names, fragrances and logo designs.