Delta Brands Inc. has acquired the dollar/value business of Personal Care Products LLC, through a newly-formed affiliate. With this acquisition, Delta Brands says it has strengthened its position as the leading supplier of value-priced, everyday consumable products in the health and beauty care and household care categories.


The acquisition brings under the same umbrella Lucky Super Soft, Personal Care, Baby Love, My Fair Baby, Clarisse and Shea Solutions health and beauty brands Powerhouse, Home Select and Great Scents home care.


“By joining these great legacy brands pioneered and marketed by PCP for 35 years with the fastest growing value brands owned by Delta, we will be able to provide our customers an unprecedented breadth of high quality value-priced everyday consumable products at the most competitive prices and terms,” said Erol Benjenk, EVP of Delta Brands Inc., New York. “This collection of brands offers consumers a wide range of personal care products and kitchen and bathroom supplies. From now on, our customers’ ability to source even more categories of consumables from a single supplier increases, and our multiple warehouses across the US bring products even closer to the end users. Most importantly our customers will work with a unified team of professionals for whom developing dollar and value products is the only focused mission.”


Founded in 1954, the Delta Group is a family-owned international value brand and private label business with operations in the US, Turkey, China, India and with more than 200 associates worldwide. The company also owns a 300,000-sq.ft. state-of-the-art liquid fill factory in Istanbul.