02.01.18
At CES in Las Vegas last month, Henkel Beauty Care unveiled details on the Schwarzkopf Professional SalonLab, a new “digital ecosystem for quantifying and customizing” the hair care experience.
With the first end-to-end ecosystem of connected devices that measure hair condition as well as hair color and provide hyper-personalized products and services, Henkel Beauty Care and Schwarzkopf Professional are reinventing the salon experience, according to the company. Henkel’s technology takes the guesswork out of which products and services are best for each client’s hair by analyzing hair at the molecular level, empowering the consultation process with data-driven insights and producing on-demand, personalized care solutions.
Typically, hairdressers use their experience, individual expertise and physical senses to diagnose a client’s hair health at its surface as they had no way to analyze the inner hair condition and true color to understand the unique quality of each client’s hair type.
The new SalonLab ecosystem includes the SalonLab Analyzer and SalonLab Customizer, supported by the SalonLab Consultant App. The Schwarzkopf Professional SalonLab Analyzer is a hand-held device equipped with near-infrared and visible light sensors that measure inner hair quality, moisture level and true hair color. It can measure various points on the hair from roots to tips and thereby provide a viable, scientific hair diagnosis. These readings are then analyzed and processed by a proprietary algorithm developed by Henkel Beauty Care scientists, using a complete digitalized hair model based on thousands of reference measurements. The hair analysis data is then combined with the hairdresser’s assessment to enable a truly complete personalized color and care consultation. The app enables the client to see what a color will look like before it is applied, enhancing the salon experience and encouraging more daring transformation options. Last, but not least, the app steers the individual care solution recipe and real-time production via the
SalonLab Customizer.
With the first end-to-end ecosystem of connected devices that measure hair condition as well as hair color and provide hyper-personalized products and services, Henkel Beauty Care and Schwarzkopf Professional are reinventing the salon experience, according to the company. Henkel’s technology takes the guesswork out of which products and services are best for each client’s hair by analyzing hair at the molecular level, empowering the consultation process with data-driven insights and producing on-demand, personalized care solutions.
Typically, hairdressers use their experience, individual expertise and physical senses to diagnose a client’s hair health at its surface as they had no way to analyze the inner hair condition and true color to understand the unique quality of each client’s hair type.
The new SalonLab ecosystem includes the SalonLab Analyzer and SalonLab Customizer, supported by the SalonLab Consultant App. The Schwarzkopf Professional SalonLab Analyzer is a hand-held device equipped with near-infrared and visible light sensors that measure inner hair quality, moisture level and true hair color. It can measure various points on the hair from roots to tips and thereby provide a viable, scientific hair diagnosis. These readings are then analyzed and processed by a proprietary algorithm developed by Henkel Beauty Care scientists, using a complete digitalized hair model based on thousands of reference measurements. The hair analysis data is then combined with the hairdresser’s assessment to enable a truly complete personalized color and care consultation. The app enables the client to see what a color will look like before it is applied, enhancing the salon experience and encouraging more daring transformation options. Last, but not least, the app steers the individual care solution recipe and real-time production via the
SalonLab Customizer.