Tupperware Brands Corporation is selling Beauticontrol assets to Youngevity International, Inc., a Chula Vista, CA-based direct marketer of nutritional and lifestyle products.


As part of the deal, Youngevity will integrate Beauticontrol’s sales force into its company, marketing Beauticontrol branded products, as well as the other brands in Youngevity’s product portfolio. Youngevity will also market Beauticontrol branded products to its existing member base. Tupperware will earn a royalty based on future sales of the Beauticontrol sales force, and sales of the Beauticontrol product line by the existing Youngevity members.


“We couldn’t be more pleased to reach this agreement with Youngevity,” said said Rick Goings, chairman and CEO of Tupperware Brands.


According to Goings, Youngevity’s 20-year history and impressive track record make them the ideal company to welcome Beauticontrol into its family of brands.


“The agreement will allow Beauticontrol’s sales force to again be able to purchase many of the products that they and their customers love,” Goings added. “As part of Youngevity, the Beauticontrol product line will have  a wider audience through its existing members and by joining Youngevity, the Beauticontrol sales force members will be able to enjoy a terrific direct selling earning opportunity. While likely to be modest in any particular year, monetizing these Beauticontrol assets is a win for Tupperware Brand’s shareholders.”


Tupperware Brands Corporation also sells beauty and personal care products through the Avroy Shlain, Fuller Cosmetics, NaturCare, Nutrimetics and Nuvo brands.