• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Stepping into the Spotlight for 2021

    The Independent Beauty Association Supports Sensible Reform

    Essential Workers

    A Clean Commitment

    Deliver & Delight
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Mix:Bar Launches at Target

    Crystal Deodorant Unveils Magnesium-Enriched Sticks

    Euromonitor Reveals Top 10 Global Consumer Trends for 2021

    A Surge in Interest for Supplements & Vitamins

    Gattefossé Launches Inspiration Collection
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    25. Markwins

    11. Natura

    25. John Paul Mitchell Systems

    9. Lion

    The International Top 30 Report
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    A Surge in Interest for Supplements & Vitamins

    Honest, Refillable Cleaners

    Nailing It in 2020

    P&G, L'Oréal & Amorepacific Make News at CES

    PurposeBuilt Brands Files for IPO
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Mix:Bar Launches at Target

    Crystal Deodorant Unveils Magnesium-Enriched Sticks

    Euromonitor Reveals Top 10 Global Consumer Trends for 2021

    A Surge in Interest for Supplements & Vitamins

    Gattefossé Launches Inspiration Collection
    Lab Equipment
    Mixing
    Packaging
    Testing

    Three Form Vertical Beauty Alliance

    Logo Design Trends for 2021 & Beyond

    Coming Clean About Stink

    Henkel Reaches Sustainable Packaging Milestone

    Ross Designs Mixer for Increased Shear
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Jeen International

    LipoTrue Inc.

    KLK OLEO

    Vantage Specialty Ingredients

    Siltech Corporation
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Eurotrends

    Eastern Europe Leads Skin Care Gains

    ...

    Related CONTENT
    • Nailing It in 2020
    • Three Form Vertical Beauty Alliance
    • Amyris Named a Top Social & Environmental Impact Company
    • Nu Skin Launches ‘Clean’ Formula Line
    • New CEO for Dollar Shave Club
    Imogen Matthews, Consultant02.01.18
    Multifunctional products, innovative formats and a growing desire for “clean” beauty, as well as a strong and still-growing interest in Asian brands and products, are driving trends in the European facial skin care market. The search for products that keep skin youthful continues but consumers want them to work faster and provide more visible results.


    After slow sales growth of 1.3% in 2016, European sales of facial skin care were expected to bounce back in 2017, climbing 3.6% to reach $18.4 billion, according to Euromonitor International. Eastern Europe is responsible for most of the increase, with sales up 10%, compared to a rise of 2.1% in Western Europe. Germany leads the European facial skin care market with sales of more than $3.3 billion, followed by France at $2.7 billion and the UK with $2.6 billion. In Eastern Europe, Russia dominates with sales of more than $1.4 billion.


    Pole Leaders

    According to Kantar Worldpanel, the majority of European women use facial skin care, though some are more dedicated than others. For example, 82.2% of Polish women use facial skin care compared to 70.7% in Italy, 71.2% in Spain and 72.4% in the UK. Penetration levels are higher among the French (82%) and Germans (77.8%). Half of Polish women use skin care before going to bed compared to around a third of French, British or Spanish women who do so; the Poles are also more likely to rehydrate their skin after washing (30.3%) suggesting that they have a more rigorous skin care routine. This discrepancy points to possible opportunities for brands to target different groups of Europeans to increase their use of facial skin care products.


    Whereas Korea has been leading the way in the trend for multiple skin care products to be applied in thin layers, around 71% of European consumers only use between one and five skin care products during their daily routine, notes GlobalData in its 2016 Q4 global consumer survey. Just 8% of Europeans use five or more products.


    “This shows that consumers are not expanding their beauty regime, but instead are replacing their current skin care products with others that address their needs better,” stated Ryan Choi, associate analyst, GlobalData.


    The growing trend for mask treatments may be another influence; instead of adding masks to their routine, consumers may be using them in place of other treatment/moisturizing formats. Many brands are extending their ranges with mask offerings for virtually every type of beauty trend or concern, from anti-aging to clarifying to whitening. The latest innovations encourage regular usage by offering short application times with high efficacy, such as Bioré’s self-heating 1-minute mask or Philosophy’s purifying peel, which claims to work in 60 seconds. Euromonitor International has also noted that brands are using face masks to target key local concerns. In Russia, for example, brands such as Natura Siberia and Yves Rocher market clay and other botanically-derived ingredients in mask formulations.


    GlobalData confirms that multifunctional, on-the-go skin care products are becoming more established among European consumers looking to simplify their beauty regimes. An example is the all-in-one facial wash created by NaturChem SL in Spain to clean and revitalize the skin. New to the UK market is US brand Glossier whose Milky Jelly Cleanser can be used on wet or dry skin and is formulated with five skin conditioners to leave skin feeling comfortable and hydrated.


    Linked to the desire for multi-use products is consumers’ desire for products that offer a quick payoff and give instant visible results. In addition, the selfie culture means that younger consumers in particular will go to great lengths to look photo-ready at every opportunity. Products that address specific concerns, such as dark spots, visible pores and dull skin tone are proving popular, such as Murad 2-step Hydro-Glow Aqua Peel and Deciem’s Hylamide Finisher series of skin-perfecting formulations that offer advanced blurring, mesh, radiance, prismatic and photographic technologies.


    Good v. Bad

    Consumers’ perception of so-called “bad” ingredients, such as parabens and silicones, is boosting the popularity of products with a “clean” beauty label. Leading brand Boots launched the Your Good Skin in 2016, its first new brand in 15 years. It is free from parabens and uses natural ingredients such as green tea to promote healthy looking skin. The range also tackles the growing consumer demand for products that address lifestyle and life-change issues, such as the rise in pollution and stress, as well as hormonal changes.


    Paula’s Choice Resist Antioxidant Serum is another example of a product that promises “visibly healthier skin” after 28 days of use.


    Customized Care

    According to GlobalData’s 2017 Q1 global consumer survey, some of the top skin care issues concerning European consumers include maintaining skin firmness and elasticity; dry, flaky and dehydrated skin; and dark circles or bags under the eyes. Despite manufacturers’ best efforts to address every possible concern, there are still gaps to be filled.


    “By giving users more control over product formulations, consumers are able to benefit from tailoring products at home depending on their mood, lifestyle or beauty needs,” maintains Choi.


    Insitu, for example, consists of a range of products that are created for individuals based on their environmental and lifestyle makeup. Each product is made to order and engraved with the purchaser’s name. Geneu goes further by offering customers a DNA and lifestyle test that looks at the genes responsible for skin aging to produce a personally prescribed serum containing the right concentration of actives for each individual’s skin. Naturally, these two examples are costly and therefore not viable for most consumers.


    Choi believes that personalization is a trend that is likely to become more popular, though it is unlikely to go mainstream and replace current products that already exist. More realistic is the idea of mix and match products, such as Clarins’ Boosters, which are specialized serums for targeted treatment and that can be added to face creams or masks for a more customized approach.


    With the expectation of stronger growth in 2018 for the European facial skin care market, there will be plenty of opportunities for brands to grow penetration and encourage greater regimen usage.


    Imogen Matthews
    Headington, Oxford UK
    Tel: +44 1865 764918

    Imogen Matthews is a respected consultant, journalist and researcher focusing on trends in the beauty industry. She regularly contributes to many of the world’s foremost beauty trade titles. Every year in April, she publishes The Premium Market Report, focusing on trends in the UK premium beauty markets.
    www.thepremiummarketreport.com
    Related Searches
    • products
    • anti-aging
    • benefit
    • silicones
    Related Knowledge Center
    • Actives
    • Functional Ingredients
    • Skin Care
    Suggested For You
    Mutha Cracks The Code On Vitamin C Mutha Cracks The Code On Vitamin C
    Neutrogena Expands Hydro Boost for Hair Care  Neutrogena Expands Hydro Boost for Hair Care
    Nailing It in 2020 Nailing It in 2020
    Three Form Vertical Beauty Alliance Three Form Vertical Beauty Alliance
    Amyris Named a Top Social & Environmental Impact Company Amyris Named a Top Social & Environmental Impact Company
    Nu Skin Launches ‘Clean’ Formula Line Nu Skin Launches ‘Clean’ Formula Line
    New CEO for Dollar Shave Club New CEO for Dollar Shave Club
    Cover FX Debuts Moisturizer Cover FX Debuts Moisturizer
    Eraclea Debuts Skin Care Range Eraclea Debuts Skin Care Range
    cbdMD Enters Beauty Space cbdMD Enters Beauty Space
    Beauty Industry Veteran Launches Skin Care Line Beauty Industry Veteran Launches Skin Care Line
    Olay’s Collagen Push Olay’s Collagen Push
    Colour Cosmetics That Are Out of The Ordinary Colour Cosmetics That Are Out of The Ordinary
    Warning Letter Sent To Florida Company Warning Letter Sent To Florida Company
    Sunscreen Composition Sunscreen Composition

    Related Eurotrends

    • Functional Ingredients | Oral Care
      Fighting Tooth & Nail In the Oral Care Sector

      Fighting Tooth & Nail In the Oral Care Sector

      There’s a strong link between natural and innovation, according to GlobalData.
      Imogen Matthews, Consultant 12.02.20

    • Functional Ingredients | Hair Care | Packaging | Surfactants
      It’s Time to Rebuild the Hair Care Market

      It’s Time to Rebuild the Hair Care Market

      ...
      Imogen Matthews, Consultant 10.06.20

    • Actives | Functional Ingredients | Hair Care | Skin Care

      Why More Europeans Take To Beauty Supplements

      Joining the more traditional hair and nails supplementation are effervescents, liquids and gummies that are more pleasurable to take than tablets.
      Imogen Matthews, Consultant 09.03.20


    • Hair Care | Skin Care
      Coronavirus Puts Damper on Green Product Sales

      Coronavirus Puts Damper on Green Product Sales

      ...
      Imogen Matthews, Consultant 08.03.20

    • Functional Ingredients | Personal Cleansers
      Pampering-in-Place During a Pandemic

      Pampering-in-Place During a Pandemic

      Imogen Matthews on what consumers want to assuage their concerns.
      Imogen Matthews, Consultant 06.12.20

    • Actives | Functional Ingredients | Packaging | Polymers | Sun Care | Testing
      Convenience Is Critical to Sun Care Formulations

      Convenience Is Critical to Sun Care Formulations

      Manufacturers respond with innovative formulations and packaging.
      Imogen Matthews 04.01.20


    • Functional Ingredients | Personal Cleansers | Surfactants
      Quality & Sustainability Lift Personal Cleanser Sales

      Quality & Sustainability Lift Personal Cleanser Sales

      ...
      Imogen Matthews, Consultant 01.03.20

    • Actives | Functional Ingredients | Oral Care
      Plenty to Smile About in European Oral Care

      Plenty to Smile About in European Oral Care

      ...
      Imogen Matthews 12.02.19

    • Color Cosmetics | Hair Care | Personal Cleansers | Skin Care

      Inclusive Beauty Trend Drives Makeup Sales

      ...
      Imogen Matthews, Consultant 11.01.19


    • Functional Ingredients | Hair Care | Surfactants
      Consumers Expect More from Hair Care Formulas

      Consumers Expect More from Hair Care Formulas

      ...
      Imogen Matthews, Consultant 10.01.19

    • Functional Ingredients | Hair Care | Personal Cleansers | Skin Care

      Green & Sustainable Beauty Gains a Following in Europe

      ...
      Imogen Matthews, Consultant 08.02.19

    • Actives | AP/Deo | Functional Ingredients | Polymers

      A Review of Europe’s Entire Body of Work

      ...
      Imogen Matthews, Consultant 06.03.19


    • Actives | Functional Ingredients | Polymers | Skin Care

      Who Are the Men Behind the (Skin Care) Masks?

      ...
      Imogen Matthews, Consultant 03.04.19

    • Actives | Functional Ingredients | Oral Care

      Eastern Europe Leads Gains in Oral Care

      ...
      Imogen Matthews, Consultant 02.01.19

    • Actives | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care

      Enjoying the Spa Experience When and Where You Want It

      ...
      Imogen Matthews, Consultant 09.03.18

    Trending
    • Nu Skin Launches ‘Clean’ Formula Line
    • P&G, L'Oréal & Amorepacific Make News At CES
    • Formulating Liquid Laundry Detergents
    • Bad Habit Taps Global Brand Ambassador & Creative Director
    • Maybelline Unveils 'Sky High' Mascara
    Breaking News
    • Mix:Bar Launches at Target
    • Crystal Deodorant Unveils Magnesium-Enriched Sticks
    • Euromonitor Reveals Top 10 Global Consumer Trends for 2021
    • A Surge in Interest for Supplements & Vitamins
    • Gattefossé Launches Inspiration Collection
    View Breaking News >
    CURRENT ISSUE

    January 2021

    • Stepping into the Spotlight for 2021
    • The Independent Beauty Association Supports Sensible Reform
    • Essential Workers
    • A Clean Commitment
    • Deliver & Delight
    • Reusables for Consumables In the Pandemic and Beyond
    • A Rebound for Beauty
    • Beauty Brands Must Prepare for a 'Decade of the Home'
    • A Societal Shift
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    BGG Obtains U.S. Patent on AstaZine Natural Astaxanthin for Heart Function During Exercise
    Qualitas Health/iwi Raises $10 Million in Investment Round
    Aker BioMarine Expands Krill Portfolio with Novel Protein Hydrolysate
    Coatings World

    Latest Breaking News From Coatings World

    IGL Coatings Launches Graphene Reinforced Dual System Ceramic Coating
    Miller Paint Declares Simple Serenity its 2021 Color of the Year
    TAUBMANS Paint by PPG Releases ‘Chromatic Joy’ Palettes
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    CHF Solutions Appoints CEO
    Freehand Partners with Imperial Medial Solutions
    Intersect ENT Announces CMS Approval of Coding Application for Sinus Implant
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Bone Therapeutics, Rigenerand Ink Cell Therapy Deal
    NovaQuest Private Equity Acquires CoreRx
    JS Bio and Etta Biotech Advancing Partnership
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Marino Belotti Presents New Website
    Essence Cosmetics Expands in the U.S.
    Sigma Beauty Launches 'Brush Care' Sets at Sephora
    Happi

    Latest Breaking News From Happi

    Mix:Bar Launches at Target
    Crystal Deodorant Unveils Magnesium-Enriched Sticks
    Euromonitor Reveals Top 10 Global Consumer Trends for 2021
    Ink World

    Latest Breaking News From Ink World

    Cowan Graphics Adds Fujifilm Inca OnsetX3 HS
    Packaging Printing Market Worth $433.4 Billion by 2025: MarketsandMarkets
    O-I Foundation Gifts $50k to Facilitate COVID-19 Vaccine Access
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Domino grows installation and service teams
    ABG keeps pace with demand with recruitment drive
    Acucote expands FSC-certified portfolio
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Honeywell Delivered 225 Million Masks in December
    Techtextil, Texprocess Postponed to 2022
    Super Strong Inks Survive Tough Environments
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Bioventus Appoints SVP of Operations
    DePuy Synthes Receives 510(k) FDA Clearance for VELYS Robotic-Assisted Solution
    OrthoPediatrics Expands Agent Network in Three European Countries
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    UDC Subsidiary Adesis' Website Wins 2020 MarCom Platinum Award
    Roadsimple Modernizes Warehouse Ops with Zebra Technologies
    Graphene Flagship Launches Redesigned Website

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login