Let’s Get Ready is a personalized beauty offering that can deliver more than 2,000 unique combinations of hair, eye and skin color. It will provide curated looks, visual how-tos and quick tips with recommended products from Coty’s stable, including Clairol, Rimmel, Max Factor, Bourjois and Sally Hansen.
The service will be available in the UK on the Echo Show as well as all other Echo devices this month.
The strategic choice of Echo Show and the Alexa voice service combines Coty’s focus on voice-driven beauty services with visuals, which are critical in beauty, according to company executives.
“Digital innovation with a focus on voice and virtual assistants is a key part of our digital strategy as we aim to bring consumers frictionless beauty experiences,” said Jason Forbes, chief digital and media officer, Coty. “We’re thrilled to be leading the market with the introduction of a visual beauty skill in the UK, inspiring consumers to both hear and see new beauty looks as well as step-by-step tutorials. Further, this skill allows us to deliver an authentic and personalized experience for beauty enthusiasts that happens near real time, delivering customized looks in the context of a person’s lifestyle and personal attributes.”