03.01.18
Whether throwing it in a gym bag or using it during the commute, travel-friendly skin care formats are making a splash with US women. New research from Mintel reveals the skin care formats that US female skin care users are most likely to have tried or are interested in trying include on-the-go products, such as exfoliating wipes (81%), waterless facial cleansers (69%) and sunscreen sticks (68%).
Value remains a top priority when it comes to skin care routines, with consumers willing to pay more for products that give them the best bang for their buck. Three in 10 female skin care users are willing to pay more for products with built-in applicators, dual packaging (i.e. contains multiple products) (30%, respectively) or that are refillable (29%).
“Consumer focus on health and wellness is inspiring a burgeoning trend in beauty with innovative, on-the-go formats. In addition to wanting skin care that satisfies their specific needs, convenience enables skin care consumers to streamline their routines, a benefit they are willing to spend for. Brands that offer quick and easy-to-use formats that make the most out of beauty routines while traveling, such as waterless facial cleansers and portable sunscreen sticks, will do well with consumers as they seek out more convenient products,” said Alison Gaither, beauty and personal care analyst at Mintel.
More info: www.mintel.com
Value remains a top priority when it comes to skin care routines, with consumers willing to pay more for products that give them the best bang for their buck. Three in 10 female skin care users are willing to pay more for products with built-in applicators, dual packaging (i.e. contains multiple products) (30%, respectively) or that are refillable (29%).
“Consumer focus on health and wellness is inspiring a burgeoning trend in beauty with innovative, on-the-go formats. In addition to wanting skin care that satisfies their specific needs, convenience enables skin care consumers to streamline their routines, a benefit they are willing to spend for. Brands that offer quick and easy-to-use formats that make the most out of beauty routines while traveling, such as waterless facial cleansers and portable sunscreen sticks, will do well with consumers as they seek out more convenient products,” said Alison Gaither, beauty and personal care analyst at Mintel.
More info: www.mintel.com