Perfect365 conducted the study which included hundreds of Millennials and GenZs following news reports about the cleanliness of store makeup samples after a Los Angeles woman reportedly contracted herpes from a lipstick tester.
“Sanitary concerns around in-store makeup testers are coming to the forefront, and like many other industries, technology is primary to solving this dilemma. Advancements in face detection technology and color accuracy have made virtual try-on a viable option both in-store and online,” said Cara Harbor, director of marketing for Perfect365, Inc. “As with many of our clients, beauty brands are realizing the multiple benefits of virtual makeup and connecting with Millennials and GenerationZs on the digital platform they live on.”
In other news, Perfect365 recently participated in New York Fashion Week with makeup artist Gucci Westman to provide AR expertise with the runway styles. The Pro App helped create the color cosmetic designs, according to the company.