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    Features

    In-Cosmetics Global Is Next Month

    The leading global personal care ingredients event will focus on R&D when chemists head to The Netherlands, April 17-19, 2018

    In-Cosmetics Global Is Next Month
    Exhibition aisles are expected to be crowded in Amsterdam.
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    03.01.18
    The cosmetic world will gather in Amsterdam next month when In-Cosmetics Global is held April 17-19 at the RAI Convention Center. The last time In-Cosmetics took place in Amsterdam, it set attendance records and organizers expect a similar turnout due to the popularity of the city, the hundreds of exhibition stands and a stellar lineup of presentations and features that are only found at In-Cosmetics Global, the largest exhibition of its kind in the world. According to organizers, around 9,000 visitors are expected to travel to the Netherlands from more than 100 countries and GlaxoSmithKline, Beiersdorf AG, Clarins, Colgate, Procter & Gamble and L’Oréal are expected to send teams to Amsterdam. More than 700 suppliers will be present at the RAI, armed with their latest innovations and representing more than 100 countries. Brazil and South Korea will have their own pavilions. For the first time, a series of exclusive “silent” tours focusing on two highly topical subjects—Biotechnology Actives and The Future of Anti-Aging—will run throughout the show.
    Sponsored by Mibelle Biochemistry and led by Rouah Al-Wakeel, a technical consultant and chemist, participants will use wireless headphones to hear info about new ingredients and technologies.


    Two groups of 20, twice a day, over two days will be taken around some of the exhibition’s most popular areas including the Innovation Zone, a launchpad for more than 100 state-of-the-art ingredients, and the Sensory Bar, where participants will experience a host of new textures and sensations first hand.


    “Without the knowledge and expertise of cosmetic scientists and chemists, some of the world’s most innovative products would never have made it past their initial tests,” explained Roziani Zulkifli, exhibition manager, In-Cosmetics Global. “We are excited to launch these unique R&D Tours that will help shine a spotlight on new ingredients and help inspire a new wave of products, all in a quick and convenient format.”


    So, What Else Is New?


    In another new initiative for 2018, In-Cosmetics Global will hold a half-day Regulatory Conference in partnership with Conusbat on April 16 at 2pm. Aimed at regulatory and compliance professionals from both ingredients suppliers and the manufacturers of finished products, the sessions will ensure attendees are informed of crucial regulations helping them create safe and effective products and enter new markets worldwide. Over the course of the afternoon, the conference will provide tailored content on cosmetics frameworks, and regulatory and testing modules in the EU, US, China and the rest of the world. Delegates are also invited to network at a drinks reception and take part in one-to-one speed meetings with the experts to discuss their regulatory challenges.


    The Amsterdam show will also see cosmetics giants go head-to-head in the Formulation Challenge, which will make its In-Cosmetics Global debut. Sponsored by Croda and taking place on the final day of the event, six leading manufacturers will be tasked with creating an innovative formulation from a box of mystery raw materials in just 90 minutes. The resulting products will be judged by a panel of market specialists who will present the winning team with a trophy.


    A Winning Formula


    Since its launch in 2016, the In-Cosmetics Formulation Lab has become renowned around the world as a unique opportunity to learn from top suppliers about how to maximize the potential of their ingredients. Taking place in a purpose-built lab, the interactive Formulation Lab sessions bring together the industry’s most highly skilled experts to deliver a series of hands-on demonstrations.


    “It was fantastic,” recalled Natalia Klenina, technologist, R&D, Splat Cosmetics. “I think it’s great that only people with laboratory experience are approved so everyone can understand and move quickly through each stage. It’s a unique opportunity to get so close to all the various ingredients and textures.”


    The presentations will guide delegates through overcoming common development challenges and let them in on the secrets to creating winning formulations. The three-day program, sponsored by Brenntag, will feature practical presentations from The Institute of Personal Care Science, as well as the world’s most innovative suppliers, with 18 confirmed at press time.


    The Innovation Zone will return to the 2018 event, providing a launchpad for more than 100 state-of-the-art concepts. The Zone enables time-strapped R&D scouts to find the latest ingredients all in one place, mitigating the need to scour the show floor. Mintel will also host a series of live demonstrations, presenting market-leading finished products alongside key insights into the trends that inspired them.


    “I saw some really interesting technologies and some fantastic new ingredients,” said Punita Kalra, CEO Research & Innovation at Emami Ltd. “The Innovation Zone was a particular highlight, with all the wonderful products, structures and textures.”


    The Make-Up Bar will demonstrate the latest innovations in pigments and technology, with visitors able to touch and experiment with the ingredients on display. Exhibitors will demonstrate their expertise and help cosmetics manufacturers identify eye, skin, nail and lip makeup formulations to deliver captivating and trend-setting color cosmetics products.


    At the Sensory Bar, product developers, formulation experts and marketing professionals can experience unusual textures and sensations first-hand, including transforming and hybrid textures; heating and cooling, jellies, butters and powders in the try-out area. Textural effects remain a key focus for manufacturers and that will be reflected at the event.


    The Sustainability Corner returns to In-Cosmetics Global to showcase a selection of environmental and social initiatives. The area will also highlight how the beauty industry is moving beyond compliance and paving the way toward a more sustainable business model. Experts in the field will take to the stage to deliver insightful presentations relating to this topical issue, and a dedicated area will showcase ethically-sourced ingredients and eco-friendly alternatives to harmful products such as microbeads.


    “The Sustainability Corner was brilliant,” recalled Anne-Sophie Brac de la Perriere, R&D engineer, L’Oréal. “Sustainability is a key consideration for all beauty companies at the moment and proved a real highlight among my colleagues.”


    Insights from Industry Leaders


    Finally, the Marketing and Technical Seminars Theatres will deliver hot-off-the-press consumer trends, analysis and research data, as well as information on the latest relevant regulatory changes. Topics will be diverse but of-the-minute, with representatives from the top market analysts, including Euromonitor, PeclersParis, GlobalData and Mintel, sharing the latest data and insights into the hottest industry trends from DIY beauty to athleisure.


    “The Marketing Trends program covers all the current issues that are facing the industry at the moment and it’s invaluable to hear advice from leading experts on what our next steps should be,” said Peristeri Pharmacist Eleni Alexandropoulou.


    In the Technical Seminars Theatre, sponsored by Givaudan, suppliers of the world’s most technologically-advanced ingredients, including Evonik, AkzoNobel and Lipotrue, will share the science behind each innovation and how to make the most out of these concepts to create products consumers will love.


    Meanwhile, the In-Cosmetics Global Workshop program will enable participants to stay ahead of industry issues. Speakers will present crucial scientific and regulatory updates such as what’s new in the field of protecting the skin against the radiation of the electromagnetic spectrum and new avenues of research into the skin microbiome.


    “Amsterdam is a central hub of business in Europe, easily accessed by international suppliers and manufacturers, from the US to the Middle East, which is why we’ve decided to return after 10 years,” said Zulkifli. “We’re thrilled to be introducing our exciting new elements, which have all been imagined to further inform and inspire our visiting cosmetics manufacturers.”  


    More info: www.in-cosmetics.com 
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