“Retinoids, one of the most effective ingredients available to treat acne, were only available to consumers by prescription until last year, and are now widely available over-the-counter,” said June Risser, VP and general manager, consumer business at Nestlé Skin Health. “As a new brand in the over-the-counter acne aisle, we took on the challenge and responsibility of communicating this new way to treat acne. By initiating Retinoid Education Week, we hope to provide consumers with the tools and resources they need to better understand this innovative acne-fighting ingredient, including what to expect during treatment and the ideal regimen to take care of their skin.”
The campaign included print and digital advertising, PR, social, and in-store support. Additionally, Differin offered a limited-time $3 coupon for download at coupons.com.