deodorant portfolio has teamed up with Savers, a global thrift retailer, to inform people about the issue of clothing waste. The two organizations collaborated for the latest iteration of Savers’ “I Give a Sh!rt” campaign, an awareness movement that brings attention to the 10.5 million tons of clothing that are discarded every year. The campaign encourages people to recycle their clothing instead of throwing it out. Many people dispose of clothing because it is stained; in fact, 300 million pieces of clothing are tossed out by millennials over a lifetime due to white marks or yellow stains, according to Unilever and Savers.
To kick-off the campaign, a “Stain-Less, Waste-Less” Installation was unveiled at The Oculus at Westfield World Trade Center in New York City. The eye-catching Installation featured a mannequin standing 28 feet tall and 30 feet wide in diameter, whose dress is made from repurposed clothing. Throughout the dress, there are statistics about the issue of clothing waste as well as steps people can take to extend the life of their clothing. On-site collection areas encourage people to donate clothing to a local New York-based nonprofit organization.