The company has partnered with an influential set of women leading the lifestyle, beauty and fitness spaces to create an Inner Nature Rituals series meant to provide lifestyle tips on how to encourage, nurture and support the journey to being more connected to nature, and looking and feeling your most beautiful. The Inner Nature campaign features Jessamyn Stanley (yoga teacher and body positive activist) Brianna Brown (actor, New Hollywood founder), Katey Denno (a green beauty celebrity makeup artist), Shanna Farrar Adderley (360FIT founder and soccer player) and others.
“We want to positively disrupt the notion that natural products are only for a specific type of person, and inspire a movement that helps others find their own inner nature—their healthiest, most balanced and connected self,” said Robert Keen, CEO and general manager of Weleda NA. “We know that this is a journey, and Weleda is dedicated to being there through every step of the way—to help connect bodies, senses and spirits with nature.”
In addition to the beauty and lifestyle influencer campaign, Weleda North America will unveil a full brand refresh in 2018, consisting of new packaging that educates on product benefits and plant-rich properties, an easy-to-navigate website, new brand education elements in retail stores and online, a digital media ad campaign focused, and new product launches across skin and body care.
Also planned is a multi-city consumer activation in partnership with Wanderlust.