• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    ACI Is Front & Center During the Pandemic

    Sun Care Market Set to Rebound in 2021 as Travel Returns

    Making Up for Lost Time

    All’s Well with Wellness

    Help for Indies
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Avon Launches Vegan Skin Care Line

    Inolex Appoints VP Marketing

    Decorté Launches AI Diagnostics in US

    Estée Lauder Creates New Equity and Engagement Center of Excellence

    BASF Achieves Palm Oil Commitment for 2020
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    5. Kao

    28. Bare Escentuals

    26. Merck

    19. Puig

    The Top 50 Report
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Inolex Appoints VP Marketing

    Croda International Acquires Alban Muller

    In Pursuit of Perfection

    Pandemic-Related Stress & Its Impact on Skin

    New Consumer Demands for Hair Care Formulas
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Avon Launches Vegan Skin Care Line

    Decorté Launches AI Diagnostics in US

    Estée Lauder Creates New Equity and Engagement Center of Excellence

    Coty Partners with LanzaTech to Reduce Its Environmental Impact

    Waterless Beauty, Simplified Routines Shape Clean Beauty at Whole Foods
    Lab Equipment
    Mixing
    Packaging
    Testing

    Sustainable Cosmetics Summit is Online in June

    A Tube Ready for Prime Time

    Ecovia's Sustainable Cleaning Products Summit Goes Online (March 23-25)

    Burt’s Bees Outlines New Sustainability Goals

    Secret, Old Spice Add Refillable Deo Packaging
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    BotanicalsPlus

    Jeen International

    QRS (Quality Resourcing Services)

    Siltech Corporation

    Croda
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Notes From Asia

    New Acne Treatments Are ‘Spot On’ Consumer Needs

    ...

    Related CONTENT
    • Silab Develops Model of Reconstructed Epidermis
    • What´s Happening in The Hair Care Market in Brazil?
    • Sun Care Formulas Do More Than Protect Against UV
    • A Stellar Lineup of Speakers Is Set For Happi’s Anti-Aging Conference
    • SkinGenie Is a Finalist in the J&J Quickfire Challenge
    Michelle Yeomans, Freelance Journalist04.02.18
    In intensely humid climates, Asia’s majority young population—both female and male—are invested in acne treatments from an early age as the weather and ongoing urbanization exposes them to enlarged pores, oily skin and environmental dirt particles.


    According to Euromonitor’s beauty and personal care research, this segment of the region’s skin care category registered a moderate growth of two percent over the past five years.  In terms of market breakdown, analyst Sunny Um reports acne prevalence in Japan to be relatively high compared to some of the major European markets, while Thailand and Vietnam stand out with strong double-digit growth rates in this time period.


    Traditionally, Asian acne treatments have consisted of time consuming “three step” kits featuring a cleanser, toner and treatment aimed at de-clogging pores and restoring pH balance, while calming or whitening has been at the helm of their marketing message—keeping in line with the long-time demand for lighter skin.


    While formulas in this category have advanced and taken on a more “natural” approach with the introduction of anti-bacterial and detoxifying ingredients like lotus, aloe vera and tangerine, creative concepts have been somewhat limited in the last 20 years.


    Roadblocks have included limited education and awareness around personalized treatments—what works for one may not work for another—while topical formulations have proved challenging to develop in terms of delivery of a drug to a target site.


    Zapping The Competition

    Western newcomers have notably been foraging their way through this noisy competitive market with concepts that speak to long overdue consumer needs—cutting down the time and effort it takes to treat this skin condition.


    The move from multi-step regimes towards combination treatments in a single product is clear with an emphasis on drug delivery packaging that enhances formula efficacy.


    US dermatologist Kate Somerville’s EradiKate To-Go Acne Treatment has had huge online success with Asian e-shoppers thanks to its ability to cater to the urbanite’s need for a quick solution to sudden skin breakouts during their daily life. The kit consists of 12 pre-prepared swabs formulated with 10% sulfur and AHAs to reduce the appearance of enlarged pores and help control sebum production. By snapping the top end of these dual-ended cotton swabs the acne medication is sent to the swab’s bottom end, ready to dab over any trouble areas on the face.


    Fellow US innovator Wayne Beckley, founder of Merlot Skin Care, a grape seed-based line of face and body products, introduced a 3-in-1 acne treatment saving the Asian consumers time and money.


    “It wasn’t unusual for one of the three products in those traditional kits to run out, leaving the other two and I felt there had to be a better way of handling the acne problem than the use of cumbersome kits,” Beckley informed Happi.


    Less Time, Minimum Expense


    Following two years of development, Beckley’s team successfully launched First Crush, a cleanser, toner and treatment all in one tube. Initially introduced to the Japanese market via distributor Avon Japan; the product features a formula comprised of a gentle salicylic acid to eliminate dead skin cells, ginseng extract, tea tree oil, orange peel and grape seed extract.


    “The challenge was in getting the ingredients to work synergistically so that the cleanser would eliminate excess dirt and oil; the toner firm up the skin and the treatment get to work on dead cells and blemish causing bacteria,” he said.


    According to Beckley, Avon Japan’s help with marketing on social media and through TV infomercials has been invaluable in terms of visibility for First Crush, with 60% consumers accepting an auto-ship program for the product.  


    “The consumer signing/agreeing to be automatically shipped our product every 30, 45,60 or 90 days has led to demand for an Acne Body Wash which we’ve developed and are set to launch in Japan in mid-April. We’re also more confident about now expanding into Korea, Taiwan and China’s skin care markets,” Beckley revealed.


    If that wasn’t enough, the ambitious entrepreneur is also developing a line of beauty products aimed at the spa market featuring red wine and highlighting the benefits of resveratrol. 


    These are just a few of exciting, innovative products recently introduced into this segment. There are, we’re sure, more to come.


    Michelle Yeomans
    Freelance Journalist
    Email: Michelle.yeomans@gmail.com

    Michelle Yeomans is an award winning multimedia journalist. She has been reporting on cosmetics industry movements in EMEA, US and Asia for five years and has won an award for her coverage of the complexities of operating in the Middle East. Michelle’s passion lies in tracking the beauty culture and trends of the Asia Pacific region. Ever the AV enthusiast, she also relishes the opportunity to create engaging video and podcast content for the B2B industry.
    Related Searches
    • personal care
    • development
    • distributor
    • avon
    Related Knowledge Center
    • Skin Care
    • Actives
    Suggested For You
    Silab Develops Model of Reconstructed Epidermis Silab Develops Model of Reconstructed Epidermis
    What´s Happening in The Hair Care Market in Brazil? What´s Happening in The Hair Care Market in Brazil?
    Sun Care Formulas Do More Than Protect Against UV Sun Care Formulas Do More Than Protect Against UV
    A Stellar Lineup of Speakers Is Set For Happi’s Anti-Aging Conference A Stellar Lineup of Speakers Is Set For Happi’s Anti-Aging Conference
    SkinGenie Is a Finalist in the J&J Quickfire Challenge SkinGenie Is a Finalist in the J&J Quickfire Challenge
    EpigenCare Named Johnson & Johnson Innovation Finalist EpigenCare Named Johnson & Johnson Innovation Finalist
    Alguronic Acid Skin Care Is In Demand Alguronic Acid Skin Care Is In Demand
    Make That Moisturizer To-Go, Please Make That Moisturizer To-Go, Please
    Of Pimples & Pains Of Pimples & Pains
    Eastern Europe Leads Skin Care Gains Eastern Europe Leads Skin Care Gains
    Asia Leans Toward Premium Skin Care Asia Leans Toward Premium Skin Care
    Take the Holistic Approach to Inner & Outer Well-Being Take the Holistic Approach to Inner & Outer Well-Being
    Holiday Shopping Off to Strong Start Holiday Shopping Off to Strong Start
    Korean Tensions Growing; Cosmetic Sales Falling Korean Tensions Growing; Cosmetic Sales Falling
    Evaluating the Efficacy of Natural Cosmetics Evaluating the Efficacy of Natural Cosmetics

    Related Notes From Asia

    • Color Cosmetics | Personal Cleansers | Skin Care
      Live-Stream Shopping Lifts China’s Beauty Market

      Live-Stream Shopping Lifts China’s Beauty Market

      The impact of a second wave of cases in China on the beauty and personal care market is likely to be limited.
      Michelle Yeomans, Freelance Journalist 12.02.20

    • Color Cosmetics | Hair Care | Personal Cleansers | Skin Care
      Clean Beauty Category Gains Momentum

      Clean Beauty Category Gains Momentum

      ...
      Michelle Yeomans, Freelance Journalist 10.06.20

    • Color Cosmetics | Skin Care
      Taking Stock of Beauty Post-Pandemic

      Taking Stock of Beauty Post-Pandemic

      ...
      Michelle Yeomans, Freelance Journalist 08.03.20


    • Actives | Color Cosmetics | Functional Ingredients | Personal Cleansers | Pigments | Skin Care
      ‘Insta-bae’ Trend Impacts NPD

      ‘Insta-bae’ Trend Impacts NPD

      Instagram-friendly beauty products are in demand in Japan and Soth Kore
      Michelle Yeomans, Freelance Journalist 06.01.20

    • Actives | Polymers | Sun Care
      Younger Asians Embrace UV Protection

      Younger Asians Embrace UV Protection

      ...
      Michelle Yeomans, Freelance Journalist 04.01.20

    • Actives | Functional Ingredients | Skin Care
      What (US) Women Want from Korean Brands

      What (US) Women Want from Korean Brands

      ...
      Michelle Yeomans, Freelance Journalist 02.03.20


    • Actives | Functional Ingredients | Skin Care
      ‘Clean’ Skin Care Segment Builds Momentum in Asia

      ‘Clean’ Skin Care Segment Builds Momentum in Asia

      ...
      Michelle Yeomans, Freelance Journalist 10.01.19

    • Actives | Color Cosmetics | Functional Ingredients | Skin Care

      Are the C-Beauty Brands Still on Women’s A-List?

      ...
      Michelle Yeomans, Freelance Journalist 08.02.19

    • Personal Cleansers | Skin Care

      Price Points Dictate Success For Beauty Device Players

      ...
      Michelle Yeomans, Freelance Journalist 06.03.19


    • Color Cosmetics | Functional Ingredients | Personal Cleansers | Skin Care

      K-Beauty Must Expand Its Reach

      ...
      Michelle Yeomans, Freelance Journalist 04.01.19

    • Color Cosmetics | Hair Care | Skin Care

      Telling Your Story On Social Media

      ...
      Michelle Yeomans, Freelance Journalist 02.01.19

    • Color Cosmetics | Personal Cleansers | Skin Care
      J-Beauty Is Poised to Overtake K-Beauty

      J-Beauty Is Poised to Overtake K-Beauty

      ...
      Michelle Yeomans, Freelance Journalist 08.03.18


    • Skin Care
      Asia Leans Toward Premium Skin Care

      Asia Leans Toward Premium Skin Care

      ...
      Michelle Yeomans, Freelance Journalist 02.01.18

    • Color Cosmetics | Skin Care

      Korean Tensions Growing; Cosmetic Sales Falling

      ...
      Michelle Yeomans, Freelance Journalist 12.01.17

    • Color Cosmetics | Skin Care

      In a D-I-Y Marketplace Marketers Co-Create

      ...
      Michelle Yeomans, Freelance Journalist 10.02.17

    Trending
    • When The FTC Comes Calling...
    • BASF Achieves Palm Oil Commitment For 2020
    • Croda International Acquires Alban Muller
    • Beiersdorf And Evonik Partner On Nature Conservation Project
    • Coty Partners With LanzaTech To Reduce Its Environmental Impact
    Breaking News
    • Avon Launches Vegan Skin Care Line
    • Inolex Appoints VP Marketing
    • Decorté Launches AI Diagnostics in US
    • Estée Lauder Creates New Equity and Engagement Center of Excellence
    • BASF Achieves Palm Oil Commitment for 2020
    View Breaking News >
    CURRENT ISSUE

    March 2021

    • ACI Is Front & Center During the Pandemic
    • Rise… Then Shine
    • Making Up for Lost Time
    • All’s Well with Wellness
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    IFT Transitions 2021 Annual Event to Digital Experience
    NY Federal Judge Enters Permanent Injunction Against Dietary Supplement Manufacturer
    Statins May Contribute to Vascular Calcification by Inhibiting Vitamin K-Dependent Proteins
    Coatings World

    Latest Breaking News From Coatings World

    Chromaflo Technologies Adds Benjamin Woeste as Territory Sales Manager
    Maroon Group Acquires Cary Company's Raw Materials, Specialty Chemicals Distribution Business
    Matt Fogel Named Mule-Hide's Territory Manager – Southern Virginia
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    EchoNous Expands Its Kosmos Hardware Platform
    Medtronic Begins Trial to Assess Novel Ablation Tech to Treat AFib
    Europe's Cross-Border Medtech Deal Activity Rises in Q4 2020
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Amgen to Acquire Five Prime Therapeutics for $1.9B
    Genesis Drug Discovery & Development Acquires Integrated Analytical Solutions
    CureVac, Novartis Ink COVID Vax Mfg. Pact
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Estée Lauder Establishes Equity and Engagement Center of Excellence
    L'Oreal On How It Will Shape Beauty's Future at Today's Transparency Summit
    C.O. Bigelow Earns Praise as NYC's Oldest Family-Run Apothecary
    Happi

    Latest Breaking News From Happi

    Avon Launches Vegan Skin Care Line
    Inolex Appoints VP Marketing
    Decorté Launches AI Diagnostics in US
    Ink World

    Latest Breaking News From Ink World

    Massilly North America Adds Koenig & Bauer MetalStar 3 Metal Decorating Press
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Access Direct Mail Doubles Revenue with SCREEN's Truepress Jet520HD
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Henkel publishes 30th Sustainability Report
    Avery Dennison Smartrac launches new Circus Pro inlays
    Springfield Solutions highlights digital label embellishments
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    FPInnovations Develops Biodegradable Mask
    Sani Professional Sanitizing and Disinfecting Products Approved by EPA
    Autefa Solutions Offers Fully Automated Line for Protective Mask Production
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Bioventus Appoints Managing Director, China and Asia Pacific
    Full-Year Sales Down 12 Percent at Zimmer Biomet
    Lincotek Medical Expands Coatings and Additive Capacity
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login