05.01.18
The Colgate Bright Smiles, Bright Futures educational program has partnered with The Sloane Stephens Foundation to instill healthy habits among America’s underserved youth through a new initiative called “Serving Up Smiles.” At select Foundation “play days,” where children can practice tennis basics on a professional court with Stephens, the Colgate Bright Smiles, Bright Futures mobile dental van will be on-site to provide free oral care screenings for children ages three to 12, along with games and educational activities for all ages. Social media plans entail encouraging consumers to share the campaign with the hashtag #ServingUpSmiles before Aug. 15, 2018. For every share, Colgate will donate $1 to The Sloane Stephens Foundation.
