05.01.18
L’Oréal has acquired 100% of ModiFace, an internationally recognized leader in augmented reality and artificial intelligence applied to the beauty industry. This acquisition is in line with L’Oréal’s digital acceleration strategy to provide the group’s 34 international brands with innovative technologies in terms of services and beauty experience.
Founded by Parham Aarabi 11 years ago in Toronto, Canada, ModiFace has developed advanced technologies of 3D virtual makeup, color and skin diagnosis services using proprietary know-how which track facial features and color. ModiFace employs nearly 70 engineers, researchers and scientists who have submitted more than 200 scientific publications and registered more than 30 patents. Its technologies are used by many major beauty brands.
ModiFace will be part of L’Oréal’s Digital Services Factory, a dedicated network to design and develop new digital services for the group’s brands. It will remain based in Toronto.
ModiFace will work in close collaboration with L’Oréal’s Advanced Research, and benefit from an unrivaled century-old expertise in beauty, according to the company.
Founded by Parham Aarabi 11 years ago in Toronto, Canada, ModiFace has developed advanced technologies of 3D virtual makeup, color and skin diagnosis services using proprietary know-how which track facial features and color. ModiFace employs nearly 70 engineers, researchers and scientists who have submitted more than 200 scientific publications and registered more than 30 patents. Its technologies are used by many major beauty brands.
ModiFace will be part of L’Oréal’s Digital Services Factory, a dedicated network to design and develop new digital services for the group’s brands. It will remain based in Toronto.
ModiFace will work in close collaboration with L’Oréal’s Advanced Research, and benefit from an unrivaled century-old expertise in beauty, according to the company.
