05.01.18
According to the American Cleaning Institute’s 2018 National Cleaning Survey, 76% of households will take part in the ritual of spring cleaning their homes this year. Millennials (38%) reported deep cleaning their homes more often than both Boomers (13%) and Gen Xers (28%), who more frequently perform light cleanings, according to ACI.
“ACI’s Cleaning Survey tells us that Millennials are embracing the need to give their homes a thorough cleaning, even more than their parents,” said Brian Sansoni, ACI vice president of communication. “However, each generation’s cleaning priorities are aligned when it gets down to the nitty gritty.”
According to the research, Americans of every age most frequently deep clean their bathrooms, kitchens, living rooms and bedrooms. Their collective primary reasons for spring cleaning are to give their home and belongings the thorough cleaning they need, reduce clutter, remove asthma or allergy triggers, and prevent the spread of illness.
The ACI Cleaning Survey was conducted by Wakefield Research among 1,000 nationally representative US adults, ages 18+, with an oversample of 500 Millennials, between March 7-14, 2018, using an email invitation and an online survey.
“ACI’s Cleaning Survey tells us that Millennials are embracing the need to give their homes a thorough cleaning, even more than their parents,” said Brian Sansoni, ACI vice president of communication. “However, each generation’s cleaning priorities are aligned when it gets down to the nitty gritty.”
According to the research, Americans of every age most frequently deep clean their bathrooms, kitchens, living rooms and bedrooms. Their collective primary reasons for spring cleaning are to give their home and belongings the thorough cleaning they need, reduce clutter, remove asthma or allergy triggers, and prevent the spread of illness.
The ACI Cleaning Survey was conducted by Wakefield Research among 1,000 nationally representative US adults, ages 18+, with an oversample of 500 Millennials, between March 7-14, 2018, using an email invitation and an online survey.