05.01.18
The Body Shop: hired Andrea Blieden as US general manager. She joined The Body Shop in 2016 as vice president, marketing, and has since played a critical role in the success of the business, said the company. Blieden was first assigned as the acting general manager in October 2017 to support the transition of The Body Shop to new owner Natura & Co. During this time, Blieden secured a successful holiday season for the brand, obtaining growth for The Body Shop at the close of 2017, and seeing the brand through its acquisition last year.
In her new role, Blieden will oversee the strategy and performance of The Body Shop’s US market business across retail, wholesale, commercial, marketing and e-commerce. She is also charged with re-establishing The Body Shop to its previous glory as a prominent retailer in the US market and acquiring new millennial customers and loyal activists to the brand.
Prior to joining The Body Shop, Blieden began her career in the fashion industry. She worked for e-commerce startups before joining L’Oréal in 2010. At L’Oréal, Blieden worked at Kiehl’s, where she operated across several roles between 2010-2016.
In her new role, Blieden will oversee the strategy and performance of The Body Shop’s US market business across retail, wholesale, commercial, marketing and e-commerce. She is also charged with re-establishing The Body Shop to its previous glory as a prominent retailer in the US market and acquiring new millennial customers and loyal activists to the brand.
Prior to joining The Body Shop, Blieden began her career in the fashion industry. She worked for e-commerce startups before joining L’Oréal in 2010. At L’Oréal, Blieden worked at Kiehl’s, where she operated across several roles between 2010-2016.
