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The Body Shop out-of-home (OOH) campaign

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05.01.18

The Body Shop recently unveiled its first out-of-home (OOH) campaign in the US leveraging two high-traffic outdoor spaces in New York City to help ban animal testing in cosmetics. Partnering with Cruelty Free International, the campaign calls for a global ban on animal testing of cosmetic products and ingredients by engaging people to sign a petition. The Body Shop worked with OOH media company Outfront on the campaign.

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