We’ve all heard about helicopter parenting—but what is helicopter cleaning? P&G’s Cascade brand contends that for far too long, consumers have believed that the only way to truly get their dishes immaculately clean is to wash them before they go into the dishwasher and then inspect them and re-wash them once they come out. These helicopter cleaners hover and swarm, lacking the confidence their dishwasher can succeed on its own. To address the situation, Cascade has rolled out a new and improved Cascade Platinum formula, has three cleaning agents to dissolve food, lift it off and rinse it away.


“The detergent you use in your dishwasher makes a real difference,” said Kristine Decker, brand director, North America and global dish care at Procter & Gamble. “With new Cascade Platinum, the dishwasher can perform at its best and consumers can start trusting their dishwashers again and stop themselves from being Helicopter Cleaners.”


Cascade partnered with actress Wendi McLendon-Covey at an event in New York City to show off Cascade Platinum Dishwasher Detergent and Cascade Platinum Dishwasher Cleaner, which were both named Product of the Year winners for 2018 by Kantar TNS, a consumer research company.