“As a health and beauty retailer, we understand the importance of taking care of your body’s overall health which absolutely includes the body’s largest organ, your skin. Skin care should be the foundation of any healthy beauty regimen,” said Lauren Brindley, group vice president of beauty and personal care, Walgreens. “We are pleased to introduce SkinID as our latest beauty innovation available on Walgreens.com as it helps users better understand their overall skin health and manage acne over time in order to make more educated beauty purchases. SkinID is just the beginning of how Walgreens plans to address our customers’ skin health moving forward.”
“‘One size fits all’ does not apply to skin care,” said Sharon Holubek-Bank, senior director, customer development at Johnson & Johnson Consumer Inc. “When customers don’t see the results they are looking for because they purchased the wrong products, they end up frustrated. Our scientists used their understanding of the skin and acne category to develop an algorithm that identifies the ingredients and products that should work best to help clear up skin based on an individual’s own skin needs. By collaborating with Walgreens, we hope to improve the whole shopping experience for consumers.”
Customers who are members of the Beauty Enthusiast loyalty club can also save their results to their online profile for future reference and personalized recommendation, according to Walgreens.