07.02.18
The 2018 BrandZ Top100 Most Valuable Global Brands ranking is out. Compiled by WPP & Kantar Millward Brown, L’Oréal Paris was named the world’s most valuable personal care brand for the sixth year in a row.
L’Oréal increased its brand value by 9% to $26 billion during the past year following successful strategies to build loyalty and become more customer-centric. Shiseido grew 42% to reach No. 12 while Estée Lauder rose 29% to the ninth position.
The total value of the BrandZ Personal Care Top 15 increased 8% in the last year with all names increasing value with the exception of Gillette which declined 6%.
BrandZ is the only ranking that measures consumer brand perception along with financial data to calculate brand value, according to the companies behind the analysis.
L’Oréal increased its brand value by 9% to $26 billion during the past year following successful strategies to build loyalty and become more customer-centric. Shiseido grew 42% to reach No. 12 while Estée Lauder rose 29% to the ninth position.
The total value of the BrandZ Personal Care Top 15 increased 8% in the last year with all names increasing value with the exception of Gillette which declined 6%.
BrandZ is the only ranking that measures consumer brand perception along with financial data to calculate brand value, according to the companies behind the analysis.