The site, which will include a faster, more comprehensive and easy-to-use web format, will enable users to keep up to date with the latest innovations and trends that are driving unmet consumer needs across the global personal care industry.
The website enables customers to access and engage with information and ingredients from all of Croda’s brands, including Sederma and Crodarom, in one place. This allows fast and easy access to ideas and suggestions for all aspects of personal care product developments.
Including a new design and a more intuitive navigation structure, Croda creates a more interactive user experience, mixing technical information and market insights with its strong technical expertise in specialty technologies and focus application areas.
New features include an easy-to-use product and formulation finder, a comprehensive technical library, a discovery zone for continued learning and inspiring trends in the “Avant-Gardist” Corner.