08.03.18
Abreva is lending a hand to local communities in New York and Chicago by restoring the faces of some of their most beloved murals. Abreva has partnered with CITYarts in New York City and the Chicago Public Art Group to restore five murals. Abreva donated $20,000 to each organization to fund the restorations.
The effort will also help remind consumers that UV rays are a common trigger of cold sores, according to the brand.
“Murals are a fixture of many local communities and when they are faded and run down, these neighborhoods feel less than beautiful, which is similar to how people with cold sores feel,” said Rishi Mulgund, senior brand manager, Abreva. “We’re excited to give back to the community, educate about the impact of UV rays and restore beauty to all kinds of faces this summer.”
The effort will also help remind consumers that UV rays are a common trigger of cold sores, according to the brand.
“Murals are a fixture of many local communities and when they are faded and run down, these neighborhoods feel less than beautiful, which is similar to how people with cold sores feel,” said Rishi Mulgund, senior brand manager, Abreva. “We’re excited to give back to the community, educate about the impact of UV rays and restore beauty to all kinds of faces this summer.”