08.03.18
BVGrowth, a direct-to-consumer brand launch platform, has acquired the Homesick.com candle assets from Buzzfeed. Homesick makes classic white candles with customized scents for all 50 states, several cities, experiences and countries.
“We’re thrilled by the opportunity to acquire such a vibrant and trusted home product business as Homesick,” said Kyle Widrick, BVGrowth’s co-founder. “We consider ourselves lucky to be in the business of sustainable and relatable brands that deliver smiles to our customers’ faces, immediately on opening that package. Homesick is one of those brands that you hope to see around 20 and 40 years from now. It’s also a great complement and fit with our existing brands and partnerships at BVGrowth.”
Homesick will be selling candles for $30 in Bloomingdales, Amazon and Macy’s. BVGrowth said it will also focus on expanding the brand’s core product offering and developing new strategic initiatives to create a stronger, more meaningful and sustainable connection to its customer base.
“We’re thrilled by the opportunity to acquire such a vibrant and trusted home product business as Homesick,” said Kyle Widrick, BVGrowth’s co-founder. “We consider ourselves lucky to be in the business of sustainable and relatable brands that deliver smiles to our customers’ faces, immediately on opening that package. Homesick is one of those brands that you hope to see around 20 and 40 years from now. It’s also a great complement and fit with our existing brands and partnerships at BVGrowth.”
Homesick will be selling candles for $30 in Bloomingdales, Amazon and Macy’s. BVGrowth said it will also focus on expanding the brand’s core product offering and developing new strategic initiatives to create a stronger, more meaningful and sustainable connection to its customer base.
