08.03.18
Dish soap brand Dawn is marking its 40th year of partnering with organizations dedicated to helping save birds and marine animals who were the innocent victims of oil spills and environmental catastrophes. To mark the milestone, the P&G brand has rolled out a new campaign and also hosted a special event with actress Kate Mara that spotlighted the impressive number of birds and marine animals it has helped wildlife organizations save.
At the event in July, Dawn created a 3D immersive exhibit of 75,000 birds that appeared to be flying around the Vanderbilt Hall in Grand Central Terminal in New York City.
In addition, Dawn is hosting the “Golden Duck” contest. Through Oct. 6, 2018, consumers who purchase a 40th Anniversary Bottle of Dawn Dish Soap can take a photo of the full receipt, submit it on DawnDishSweeps.com, and complete the registration form for a chance to win an exciting wildlife experience. The winning families will be flown to Dawn’s wildlife partner locations for a behind-the-scenes look at how they are helping wildlife and the animals they save.
“We are honored to be able to be a force for good and Dawn will continue to support the organizations that dedicate their efforts to helping save the wildlife we couldn’t imagine this world without,” said Kristine Decker, brand director home care, North American dish care and global dish. “Dawn is known as the dish soap that best cuts grease, but it is also the most effective dishwashing detergent for cleaning oiled animals.”
At the event in July, Dawn created a 3D immersive exhibit of 75,000 birds that appeared to be flying around the Vanderbilt Hall in Grand Central Terminal in New York City.
In addition, Dawn is hosting the “Golden Duck” contest. Through Oct. 6, 2018, consumers who purchase a 40th Anniversary Bottle of Dawn Dish Soap can take a photo of the full receipt, submit it on DawnDishSweeps.com, and complete the registration form for a chance to win an exciting wildlife experience. The winning families will be flown to Dawn’s wildlife partner locations for a behind-the-scenes look at how they are helping wildlife and the animals they save.
“We are honored to be able to be a force for good and Dawn will continue to support the organizations that dedicate their efforts to helping save the wildlife we couldn’t imagine this world without,” said Kristine Decker, brand director home care, North American dish care and global dish. “Dawn is known as the dish soap that best cuts grease, but it is also the most effective dishwashing detergent for cleaning oiled animals.”
