Minaj’s beauty forays have included her signature fragrance, Pink Friday, and successful collaborations with MAC Cosmetics. Her new partnership with Luxe Brands provides the opportunity for her to reinvent her fragrance franchise with fresh innovation, according to Luxe Brands.
“Undeniably, Nicki encompasses authenticity and creativity in everything she does. She is an authority on breaking barriers and building successful brands and partnerships across product categories. Luxe Brands is pleased to welcome Nicki to our brand family and to have the opportunity to partner with her to drive further global success for her fragrance portfolio,” said Joel B. Ronkin, chief executive officer of Luxe Brands.