08.06.18
Our 28th annual ranking of the biggest companies in the household and personal products industry with headquarters outside the US. Unilever remains No. 1 and L’Oréal No. 2—far ahead of the No. 3 company on our list. Yes, there are few companies have moved up and down our rankings, but no one firm jumped more than a space or two. In fact, the biggest news this year may be Chanel reporting financial numbers for the first time in its 108-year history! Quiet is good in a year that’s fraught with geopolitical gyrations all around the world from The Middle East to the Korean Peninsula to Russia to the UK. Despite some recent softening, global economic growth will remain robust at 3.1% this year, before slowing gradually over the next two years, according to The World Bank.
“If it can be sustained, the robust economic growth that we have seen this year could help lift millions out of poverty, particularly in the fast-growing economies of South Asia,” said World Bank Group president Jim Yong Kim.
That’s great news for our industry, which thrives whenever more consumers enter the middle class. Last year, global household and personal products industry sales rose 5% to $617 billion, according to Euromonitor International. More specifically, beauty and personal care sales rose 5% to $465 billion and home care sales also increased 5% to $152 billion.
The Asia-Pacific region has become the biggest market for beauty, but trends are still being set in Europe and the US, too. Meanwhile, for most multinationals, emerging markets now represent 50% of sales. The World Bank expects activity in advanced economies to grow 2.2% in 2018 and 2% next year, as central banks gradually remove monetary stimulus. Growth in emerging markets and developing economies overall is projected to strengthen to 4.5% in 2018, before reaching 4.7% in 2019 as the recovery in commodity exports matures and commodity prices level off. Sure, there are speed bumps, what with rising tariffs and financial market volatility, but the next couple of years should remain strong for our industry.
To see how The International Top 30 firms rank among US companies, log on to Happi.com and read The Top 50, our annual ranking of the biggest household and personal product companies with corporate headquarters in the US.
The International Top 30
1. Unilever
The Netherlands • $35.3 billion
2. L’Oréal
France • $29.4 billion
3. Henkel
Germany • $11.8 billion
4. Kao
Japan • $9.5 billion
5. Shiseido
Japan • $8.9 billion
6. Reckitt Benckiser
United Kingdom • $7.9 billion
7. Beiersdorf
Germany • $6.5 billion
8. LVMH
France • $6.2 billion
9. AmorePacific
South Korea • $5.3 billion
10. LG
South Korea • $4.3 billion
11. Avon Products
United Kingdom • $4.1 billion
12. Chanel
France • $3.2 billion
12. Lion
Japan • $3.2 billion
14. GlaxoSmithKline
United Kingdom • $3.1 billion
15. Kosé
Japan • $2.7 billion
16. Natura & Co.
Brazil • $2.5 billion
17. Groupe Rocher
France • $2.2 billion
18. Pola Orbis
Japan • $2.0 billion
19. Puig
Spain • $1.9 billion
20. Boticário Group
Brazil • $1.7 billion
20. Clarins
France • $1.7 billion
22. Oriflame
Sweden • $1.5 billion
22. Pierre Fabre
France • $1.5 billion
24. L’Occitane
France • $1.4 billion
25. Lush
United Kingdom • $1.2 billion
26. Belcorp
Peru • $1.1 billion
27. Shanghai Jawha
China • $966 million
28. EuroItalia
Italy • $940 million
29. McBride
United Kingdom • $908 million
30. Sunstar
Switzerland • $840 million
“If it can be sustained, the robust economic growth that we have seen this year could help lift millions out of poverty, particularly in the fast-growing economies of South Asia,” said World Bank Group president Jim Yong Kim.
That’s great news for our industry, which thrives whenever more consumers enter the middle class. Last year, global household and personal products industry sales rose 5% to $617 billion, according to Euromonitor International. More specifically, beauty and personal care sales rose 5% to $465 billion and home care sales also increased 5% to $152 billion.
The Asia-Pacific region has become the biggest market for beauty, but trends are still being set in Europe and the US, too. Meanwhile, for most multinationals, emerging markets now represent 50% of sales. The World Bank expects activity in advanced economies to grow 2.2% in 2018 and 2% next year, as central banks gradually remove monetary stimulus. Growth in emerging markets and developing economies overall is projected to strengthen to 4.5% in 2018, before reaching 4.7% in 2019 as the recovery in commodity exports matures and commodity prices level off. Sure, there are speed bumps, what with rising tariffs and financial market volatility, but the next couple of years should remain strong for our industry.
To see how The International Top 30 firms rank among US companies, log on to Happi.com and read The Top 50, our annual ranking of the biggest household and personal product companies with corporate headquarters in the US.
The International Top 30
1. Unilever
The Netherlands • $35.3 billion
2. L’Oréal
France • $29.4 billion
3. Henkel
Germany • $11.8 billion
4. Kao
Japan • $9.5 billion
5. Shiseido
Japan • $8.9 billion
6. Reckitt Benckiser
United Kingdom • $7.9 billion
7. Beiersdorf
Germany • $6.5 billion
8. LVMH
France • $6.2 billion
9. AmorePacific
South Korea • $5.3 billion
10. LG
South Korea • $4.3 billion
11. Avon Products
United Kingdom • $4.1 billion
12. Chanel
France • $3.2 billion
12. Lion
Japan • $3.2 billion
14. GlaxoSmithKline
United Kingdom • $3.1 billion
15. Kosé
Japan • $2.7 billion
16. Natura & Co.
Brazil • $2.5 billion
17. Groupe Rocher
France • $2.2 billion
18. Pola Orbis
Japan • $2.0 billion
19. Puig
Spain • $1.9 billion
20. Boticário Group
Brazil • $1.7 billion
20. Clarins
France • $1.7 billion
22. Oriflame
Sweden • $1.5 billion
22. Pierre Fabre
France • $1.5 billion
24. L’Occitane
France • $1.4 billion
25. Lush
United Kingdom • $1.2 billion
26. Belcorp
Peru • $1.1 billion
27. Shanghai Jawha
China • $966 million
28. EuroItalia
Italy • $940 million
29. McBride
United Kingdom • $908 million
30. Sunstar
Switzerland • $840 million
