09.03.18
Direct-to-consumer brand Madison Reed launched an at-home highlighting kit. Light Works is billed as an ammonia-free, two-step kit for natural-looking balayage highlights achieved at home. The kit includes one application of Bond Building Cleansing Treatment to fortify highlighted hair, which helps prevent future breakage. Madison Reed also includes its patent-pending wishbone balayage applicator that aids in achieving natural-looking highlights.
Light Works will be available on Madison-Reed.com and at Madison Reed Color Bars for $44.95 and for $35.95 for members. It will also roll out to Ulta stores and Ulta’s website and will be a service in Madison Reed Color Bars.
More info: www.madison-reed.com
Light Works will be available on Madison-Reed.com and at Madison Reed Color Bars for $44.95 and for $35.95 for members. It will also roll out to Ulta stores and Ulta’s website and will be a service in Madison Reed Color Bars.
More info: www.madison-reed.com