The skin is largely composed of water and has its own mechanisms to maintain suitable hydration levels and protect against external elements. However, increased exposure to heat, pollution and air conditioning, as well as lifestyle and eating habits such as alcohol, tobacco and poor nutrition, all have a detrimental effect on the skin’s natural defenses—making it difficult to achieve flawless skin.
This year’s event will provide R&D teams and cosmetic chemists with an easy way to source ingredients that provide effective moisturization and combat dryness, all in one place, said show organizer Reed Exhibitions. Its “Spotlight on Hydration” area within the exhibition will bring together leading suppliers to present innovations that can enhance formulations and deliver incredible hydration to consumers.
To help cosmetic manufacturers better understand the latest trends and opportunities in the APAC region, Sharon Kwek, Mintel’s senior innovation and insights analyst, beauty and personal care, will explore different hydration-related claims that are currently being made across the world and how these concepts are gaining traction across other beauty and personal care categories.
“Beauty products with hydrating properties continue to be increasingly sought after among consumers living in the APAC region. They’re aware of the importance it has in achieving glowing, dewy and healthy skin without residual greasiness or clogging pores. They demand innovations that provide clinically proven, lasting hydration as a part of their daily routines. The Spotlight On Hydration area will bring together some of the world’s most exciting new ingredients that will inspire R&D professionals and enable them to create unique, stand-out moisturizing products,” said Belinda Carli, In-Cosmetics Group’s technical advisor and director of the Institute of Personal Care Science.
More info: http://asia.in-cosmetics.com/register