The company also welcomed Liz Smith as marketing director. A highly-regarded veteran of the health and wellness industry, she has more than 28 years of experience in building brand awareness and growing sales revenue. Her demonstrated success in driving bottom-line results through strategic planning and execution of integrated marketing communications makes her ideal for managing Sabinsa’s extensive marketing programs.
As senior sales account manager with William Reed Business Media and as media specialist with NPIcenter and New Hope Natural Media, Smith has counseled hundreds of domestic and international clients to connect their brands with their customers using emergent and traditional media. She also served 17 years in senior marketing management roles with TSI USA Inc. and Montana Naturals.
In other personnel news, two additions to the Sabinsa staff in the US were revealed. Lugang (Rocky) Bai has joined the company as R&D and QA manager at Sabinsa’s manufacturing facility in Payson, UT. Bai’s comprehensive industrial R&D background includes nutraceutical formulation, medical device and solid state lighting (SSL). He has seven years of experience in nutritional supplement formulation, process development and manufacturing.
Manisha Moharir, who brings more than 12 years of business sales and customer service experience to the company, has joined Sabinsa as sales manager for Arizona, Colorado, New Mexico and Nevada. She obtained her BA in organizational communication from Northern Arizona University. Moharir has a passion for creating an excellent customer experience and has long been interested in Ayurvedic medicine.