The new design also supports the company’s goal of ensuring each packaging component across its product portfolio is virgin petroleum-free and widely recyclable by 2020.
“This small design change will make a big impact on reducing the footprint of our dish soap, and we hope, will also set a new standard for the industry,” said Joey Bergstein, chief executive officer of Seventh Generation. “Caps are among the last piece of the packaging portfolio to convert to virgin petroleum-free plastic and with this announcement, we’re happy to report about 85% of Seventh Generation packaging components are already there.”
Though the packaging has changed, the formula for the dish liquid remains the same. The new cap is rolling out on store shelves this month.
More info: www.seventhgeneration.com